Sometimes we buy integrated content AKA “sponsored content” from local media companies. This means that we purchase an article or TV segment that looks like editorial content but it is in fact paid for. This can be referred to as Native Content. One value of buying sponsored advertising content from a news media company is that they can share the …
Sponsored Posts and Native Advertising done right
Did you catch the 7 Best Things to Do at #SuncadiaResort featured on Seattle Refined? Suncadia’s recent Native Advertising post hit it out of the park. The best sponsored posts don’t feel like advertising… they are quality content placed right within the media. Hence the term, native content. It is a fantastic way to educate your audience without a hard sell. …