A media buyer is a professional who is responsible for the negotiation and ongoing management of purchasing advertising space for their clients. This typically involves conducting market research to identify the most appropriate channels for advertising, negotiating rates with media outlets, managing the placement and timing of advertisements to maximize their effectiveness, and making optimizations throughout ad campaigns to increase return on investments. Media buyers may work …
We can think of Google Analytics in media buying as the industry standard for tracking, analyzing, and reporting site data. Just as a runner measures their personal best times of each race, Google Analytics Reporting provides personal bests (and worsts) for your website. Each month (or week, even day, if you prefer), it is essential to use this tool to …
I have to tell you a funny story. It’s about my friend Dave who is in his mid-30s. Dave’s dad is in his early 60s and has been a salesman his entire life. Known for being able to sell snow to an Eskimo, Dave’s dad Ron recently got a job with a slick digital marketing agency. Ron knows nothing about …
Meet your new Spokane media buyers, Thrive Advertising! We’re expanding and growing and can’t wait to tell you about it. Our expansion allows us to super-serve the greater Spokane area. While we’ve always bought advertising in the Spokane market, we’re now close by, so we can pop into our clients’ offices and say hello more often. Our growth has allowed …
When starting a business, you tend to think every prospect is a potential customer. Over time though, you realize that is a terrible way to run a business! Identifying your ideal customers and marketing directly to them allows you to focus on better serving your client base and saves a ton of money in wasted advertising investments. The top reasons …
With the latest release of Edison’s Share of Ear study comes the latest on how listening continues to shift to more digital audio listening across satellite, streaming audio, and podcasting. Here are some fun facts that will get you interested in how to advertise in Podcasts: Americans spend an average of 4 hours/day with audio – 4 hours 14 minutes, …
Today, I had lunch with an old friend I hadn’t seen for about 20 years. We started catching up, and she asked a great question that I realized isn’t addressed on our website. So I thought, hey, that’s a great blog post! What type of advertising do we do at Thrive? When it comes to 2022 advertising tactics, we do …
Demand Side Platforms (DSP) are used to setup and manage programmatic ad campaigns outside of the walled gardens, and across all publisher inventory, connected TV spots, and in-app content. Top DSPs like Amazon Advertising and Google’s Display and Video 360 are sophisticated tools that can set you apart from your competition. To individually access any of the market-leading DSPs, brands …
Coeur D’Alene Advertising Agency We’re expanding and growing and can’t wait to tell you about it! Meet your new CDA marketing professionals. Our expansion allows us to super-serve Kootenai and Bonner Counties as your new North Idaho advertising agency! We’ve grown our local presence in Eastern Washington, which has allowed us to develop new North Idaho relationships! We’re meeting with …
What types of Digital Marketing do we offer at Thrive Advertising? All the types. That’s the simple answer. What digital marketing tactics do we deploy most often? Programmatic Advertising is our most commonly executed digital marketing strategy. Why do we love this tactic? Programmatic advertising gives you, the advertiser, the power to deliver personalized, always-on, highly relevant ads to current …