local media buyers seattle

Connected TV Advertising in 2025: Local Media Buyers’ Perspective

As we head into 2025, Connected TV (CTV)** advertising is becoming one of the most effective ways for brands to reach their audiences. With more and more people opting to stream their favorite shows, movies, and live events, CTV is rapidly transforming into the go-to platform for advertisers. For local businesses, however, navigating this space can be tricky. It’s not …

understanding ad fraud tactics

Understanding Ad Fraud and How to Combat It in Advertising Campaigns

Online advertising is essential for brands and businesses looking to reach their target audience. However, the rise of digital advertising has created an equally sophisticated problem: ad fraud. Understanding Ad Fraud is critical to your campaign’s success. Ad fraud siphons billions of dollars from advertisers each year, making it one of the biggest challenges for marketers and businesses. In this …