Luxury Marketing: Advice to advertisers who run luxury marketing campaigns

We create advertising plans that are targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using the statistical characteristics of populations, advertisers identify the target audiences that they want to reach with advertising.  Since our core service, media buying, requires us to be experts at identifying the best …

10 Lessons for Beginning Entrepreneurs

Successful entrepreneur’s advice for next generation of risk takers In honor of National Entrepreneurs Month, Dr. Robert B. Pamplin Jr., one of the nation’s most versatile and widely respected businessmen, offers advice to those who are thinking about taking the leap into entrepreneurship. “I’ve worked tirelessly, made difficult decisions, learned from mistakes and experienced great success as an entrepreneur,” said Dr. …