Below you'll find a list of all posts that have been categorized as “Media Buyer”
Why Your Business Needs a Top Media Buyer Strategic media buying is essential for businesses looking to maximize their advertising ROI. Whether you need TV, radio, print, or outdoor advertising, working with an experienced media buyer ensures your ad budget is spent wisely. If you’re searching for a top media buyer in Seattle, Thrive Advertising, led by Robin Rucinsky, is …
With such a cluttered digital landscape, getting your brand in front of the right people is more complicated than ever. As a business owner or marketing director, juggling a dozen priorities—strategy, product, team management—advertising often feels like a beast you should tame but can’t quite wrangle. That’s where professional media buyers steps in. They’re not just an extra pair of hands; they’re …
Marketing a credit union requires a distinct approach compared to traditional banks. Credit unions operate on a member-first philosophy, emphasizing community engagement, personalized service, and financial empowerment. Credit unions must leverage targeted marketing and advertising strategies to attract new members and strengthen relationships with existing ones. One key component of a successful campaign is working with a skilled media buyer—especially …
When businesses want to reach their target audience, one of the most effective strategies is media buying. It’s a term you’ve likely come across, but what exactly does it mean? In this beginner’s guide, we’ll break down the essentials of what is media buying and how it plays a pivotal role in paid advertising campaigns. What Is Media Buying? …
It’s here! The Washington state political advertising general election’s lowest unit rate window starts on Broadcast TV today, June 22nd, and runs through August 6th. Then, it begins again on September 6th through November 5th. Media companies expect 2024 political spending in the Seattle Market to be around $57 million. Navigating Political Advertising Regulations in Washington State Political advertising in …
Let’s talk about the stress on Marketing Managers – juggling multiple campaigns, meeting deadlines, wrangling budgets, justifying decisions, and navigating the ever-changing digital advertising landscape. It’s exhausting. You work a lot because you care, and everyone comes to you for the answers. But you could use a break, if we’re being honest. Fear not, because a secret weapon in your …
Are you constantly living, breathing, and dreaming about marketing strategies? Do you analyze every ad you see on TV or billboards while thinking about how you’d do it better? Congratulations, you might be a marketing manager! Here are some signs that confirm your suspicion: 1. Your Brain Is a Constantly Running Ad Campaign You can’t watch a commercial without mentally …
In the ever-evolving landscape of advertising, media buyers have become increasingly indispensable for businesses aiming to maximize their reach and impact. Marketing managers and business owners often wear multiple hats, juggling various responsibilities. A media buyer’s expertise and help can make a significant difference in crafting and managing successful advertising campaigns making marketers and entrepreneurs ecstatic about having one on …
We create advertising plans targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising. Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for reaching custom …
In today’s competitive healthcare landscape, hospitals face the challenge of not only providing top-notch medical care but also effectively marketing their services to reach a wider audience. Hospital marketing has evolved significantly in recent years, reflecting changing patient expectations and technological advancements. This blog delves into the nuances of hospital marketing, exploring key strategies and ethical considerations that healthcare institutions should keep …