Below you'll find a list of all posts that have been categorized as “Media Buyer”
In today’s competitive healthcare landscape, hospitals face the challenge of not only providing top-notch medical care but also effectively marketing their services to reach a wider audience. Hospital marketing has evolved significantly in recent years, reflecting changing patient expectations and technological advancements. This blog delves into the nuances of hospital marketing, exploring key strategies and ethical considerations that healthcare institutions should keep …
In our fast-paced digital era, where online opportunities abound, local businesses require more than a physical presence to thrive. Introducing the media buyer, a professional who has the potential to redefine the trajectory of local businesses by expanding their reach and influence. In this article, we’ll delve into the pivotal role a media buyer plays in supporting local businesses and …
My husband and I use media very differently. I stream podcasts, digital radio, and audiobooks when I’m at home or in the car. My husband is a radio guy. Radio advertising in 2022 works for my husband, but it doesn’t work for me. It doesn’t work on me because I don’t listen to the radio. My husband though is a …
We wish local business owners knew that having a media buyer broker their advertising investments can save them thousands of dollars while dramatically increasing their marketing ROI. Professional management of media purchases significantly improves return on marketing investments, at no additional cost to your advertising budget. One of the most common responses we get when we explain our media buying …
Many marketing and business people wonder what the difference between a Media Buyer and Media Planner is. In a traditional sizeable creative agency environment, there are often separate roles for the Media Planner vs Media Buyer. A Media Planner is typically responsible for analyzing data to ensure that advertising campaigns reach the right demographic most efficiently. These folks assess the …
Oh, let us count the ways that we’ve saved our customers a fortune time and time again… I started this business in 2008. Eleven years later, when I tell people in social settings what I do, they have no idea what I’m talking about. So here’s how I usually explain what a Media Buyer is to a friend when they’ve …
As video consumption behaviors shift, so must marketers. While a lag between viewing behaviors and ad buying strategies remains, recent data suggests that marketers fed up with linear buys may now be ready to turn to programmatic digital video advertising soon. Today, marketers are running into numerous frustrations when attempting to run successful video ad campaigns. Indeed, according to a survey …
Much like you lean on the wisdom and experience of a trusted adviser to invest your personal money, working with our media buying team puts your advertising dollars in a powerful position. Thrive’s digital and traditional media buying services were created to bring you years of insider knowledge, through in-the-trenches experience in media sales. Uniquely positioned with “backstage pass” knowledge, …
We create advertising plans targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising. Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for reaching custom …
We aired this spot in 20 states and 64 markets! Our client presents the BIGGEST putting tournament in history in Las Vegas. The Major Series of Putting allows anyone to compete and get paid like a pro! MSOP hired us to buy media because they were looking for a golf advertising agency and learned that a savvy media buying company …