Boosting Businesses: The Crucial Role of a Local Media Buyer in Today’s Digital Landscape

In our fast-paced digital era, where online opportunities abound, local businesses require more than a physical presence to thrive. Introducing the media buyer, a professional who has the potential to redefine the trajectory of local businesses by expanding their reach and influence. In this article, we’ll delve into the pivotal role a media buyer plays in supporting local businesses and …

How to reach affluent audiences with 52% higher income

You want to know how to reach affluent audiences. You’ve landed in the right place! Today’s blog is about reaching a niche audience of Chinese Americans and the greater Asian American demographic. Chinese Americans’ median household income is $85,229, compared with the general market Americans’median household income of $63,922. Taiwanese Americans have an even higher income as one of the …

digital audio advertising agency pandora ads

Digital Audio Advertising can be a real work horse

Digital audio advertising uses digital technology to deliver audio ads to listeners. This can include a variety of formats, such as streaming audio, podcasts, and radio ads delivered over the internet. Many people listen to digital audio daily but don’t know the industry term. They listen to Spotify, Pandora, podcasts, SiriusXM, digital radio, etc. What do you listen to? It’s …

picture of spokane media buyer

What is a Media Buyer?

A media buyer is a professional who is responsible for the negotiation and ongoing management of purchasing advertising space for their clients. This typically involves conducting market research to identify the most appropriate channels for advertising, negotiating rates with media outlets, managing the placement and timing of advertisements to maximize their effectiveness, and making optimizations throughout ad campaigns to increase return on investments. Media buyers may work …

2022 advertising plans what types of advertising

2022 advertising tactics. So, what types of advertising do we do?

Today, I had lunch with an old friend I hadn’t seen for about 20 years. We started catching up, and she asked a great question that I realized isn’t addressed on our website. So I thought, hey, that’s a great blog post! What type of advertising do we do at Thrive? When it comes to 2022 advertising tactics, we do …

great resignation

Great Resignation: Marketing Available to You Without Hiring Costs

Have you heard of the Great Resignation? Thirty-eight million workers quit their jobs in 2021. That’s a pretty staggering statistic. One area of great need for business owners and companies is marketing help. With Marketing Managers and Marketing Directors resigning across the country, we’ve seen a significant increase in the demand for marketing support. We’re available to meet some of …

2022 advertising strategies

2022 Advertising Strategies for Business Owners

I’m an entrepreneur, so I can certainly empathize with the roller coaster ride that most business owners have been on since 2020. I often wonder if anyone else is ready to get off this ride and sit on a calm, steady bench for a while? I am prepared for a stable seat and elephant ear at this point myself! We …

Millennial Marketing Plans that really work

We have a diverse group of clients in our advertising agency. Our customers have many different demographics. Some businesses want to reach Men ages 25-54 with their advertising. Other clients only are interested in Women. Some market to families and others are looking for Millennials, Generation Y. Today, we’re discussing Millennial Marketing Plans. You can expect to learn in this …

professional real estate advertising expert

Professional Real Estate advertising strategies proven

Over the past 14 years, we’ve had the opportunity to work for many unique businesses. We have worked for dozens of industries, which allows us to learn marketing strategies that prove successful across all business types. One sector we’ve worked for significantly is Real Estate. Professional Real Estate advertising is dramatically more effective when you have a Media Buyer on …