Below you'll find a list of all posts that have been categorized as “STRATEGY”
Why Your Business Needs a Top Media Buyer Strategic media buying is essential for businesses looking to maximize their advertising ROI. Whether you need TV, radio, print, or outdoor advertising, working with an experienced media buyer ensures your ad budget is spent wisely. If you’re searching for a top media buyer in Seattle, Thrive Advertising, led by Robin Rucinsky, is …
With such a cluttered digital landscape, getting your brand in front of the right people is more complicated than ever. As a business owner or marketing director, juggling a dozen priorities—strategy, product, team management—advertising often feels like a beast you should tame but can’t quite wrangle. That’s where professional media buyers steps in. They’re not just an extra pair of hands; they’re …
Programmatic digital advertising—where ad space is snapped up through automated, data-driven platforms—has taken the marketing world by storm. It’s fast, it’s scalable, and it’s everywhere. But is it effective? The short answer: yes, when done right. The longer answer reveals why hiring a professional media buyer is non-negotiable if you want to turn this tech into a profit engine rather …
Marketing a credit union requires a distinct approach compared to traditional banks. Credit unions operate on a member-first philosophy, emphasizing community engagement, personalized service, and financial empowerment. Credit unions must leverage targeted marketing and advertising strategies to attract new members and strengthen relationships with existing ones. One key component of a successful campaign is working with a skilled media buyer—especially …
The role of the marketing director is both exciting and demanding. Responsible for shaping a brand’s vision, managing strategies, and delivering measurable results, marketing directors are the strategic architects of their organizations. But even the most seasoned marketing directors can benefit from a strong partnership—and that’s where a skilled media buyer can become a vital asset. Here’s how media buyers …
When businesses want to reach their target audience, one of the most effective strategies is media buying. It’s a term you’ve likely come across, but what exactly does it mean? In this beginner’s guide, we’ll break down the essentials of what is media buying and how it plays a pivotal role in paid advertising campaigns. What Is Media Buying? …
Podcasts have emerged as one of the most engaging and rapidly growing mediums for content consumption. With over 100 million podcast listeners in the United States as of 2023, the medium offers brands a unique opportunity to connect with highly targeted and loyal audiences. Podcast advertising has become a cornerstone for marketers looking to build trust, drive conversions, and achieve …
Co-op advertising is a powerful yet often underutilized strategy that can significantly reduce advertising costs and amplify reach. By partnering with manufacturers or vendors who offer co-op advertising programs, your business can tap into shared marketing budgets to promote products and services while boosting your visibility. Here’s how to start maximizing Co-Op Advertising dollars and ensure your campaigns deliver the …
Furniture stores face unique challenges in 2025. With customers having access to endless options online and in-store, crafting effective advertising strategies is essential to draw attention and drive sales. Below are tried-and-true advertising tactics to boost furniture store sales and elevate your visibility and impact. 1. Highlight What Makes Your Store Unique Identify and feature your unique selling proposition …
For over a decade, our team has been buying programmatic advertising. Over those years, we’ve fine-tuned the process to get our clients the most significant ROI possible with the least amount of wasted advertising dollars while cracking down on ad fraud. We use AI, proprietary tools, and unique subscriptions to provide our clients with the best media-buying service possible. Digital …