You want to know how to reach affluent audiences. You’ve landed in the right place! Today’s blog is about reaching a niche audience of Chinese Americans and the greater Asian American demographic. Chinese Americans’ median household income is $85,229, compared with the general market Americans’median household income of $63,922. Taiwanese Americans have an even higher income as one of the …
Digital Audio Advertising can be a real work horse
Digital audio advertising uses digital technology to deliver audio ads to listeners. This can include a variety of formats, such as streaming audio, podcasts, and radio ads delivered over the internet. Many people listen to digital audio daily but don’t know the industry term. They listen to Spotify, Pandora, podcasts, SiriusXM, digital radio, etc. What do you listen to? It’s …
What is a Media Buyer?
A media buyer is a professional who is responsible for the negotiation and ongoing management of purchasing advertising space for their clients. This typically involves conducting market research to identify the most appropriate channels for advertising, negotiating rates with media outlets, managing the placement and timing of advertisements to maximize their effectiveness, and making optimizations throughout ad campaigns to increase return on investments. Media buyers may work …
Meet your new Spokane Media Buyers! An experienced advertising agency to serve Spokane.
Meet your new Spokane media buyers, Thrive Advertising! We’re expanding and growing and can’t wait to tell you about it. Our expansion allows us to super-serve the greater Spokane area. While we’ve always bought advertising in the Spokane market, we’re now close by, so we can pop into our clients’ offices and say hello more often. Our growth has allowed …
2022 advertising tactics. So, what types of advertising do we do?
Today, I had lunch with an old friend I hadn’t seen for about 20 years. We started catching up, and she asked a great question that I realized isn’t addressed on our website. So I thought, hey, that’s a great blog post! What type of advertising do we do at Thrive? When it comes to 2022 advertising tactics, we do …
Great Resignation: Marketing Available to You Without Hiring Costs
Have you heard of the Great Resignation? Thirty-eight million workers quit their jobs in 2021. That’s a pretty staggering statistic. One area of great need for business owners and companies is marketing help. With Marketing Managers and Marketing Directors resigning across the country, we’ve seen a significant increase in the demand for marketing support. We’re available to meet some of …
2022 Advertising Strategies for Business Owners
I’m an entrepreneur, so I can certainly empathize with the roller coaster ride that most business owners have been on since 2020. I often wonder if anyone else is ready to get off this ride and sit on a calm, steady bench for a while? I am prepared for a stable seat and elephant ear at this point myself! We …
Millennial Marketing Plans that really work
We have a diverse group of clients in our advertising agency. Our customers have many different demographics. Some businesses want to reach Men ages 25-54 with their advertising. Other clients only are interested in Women. Some market to families and others are looking for Millennials, Generation Y. Today, we’re discussing Millennial Marketing Plans. You can expect to learn in this …
Professional Real Estate advertising strategies proven
Over the past 14 years, we’ve had the opportunity to work for many unique businesses. We have worked for dozens of industries, which allows us to learn marketing strategies that prove successful across all business types. One sector we’ve worked for significantly is Real Estate. Professional Real Estate advertising is dramatically more effective when you have a Media Buyer on …
To franchisees who want franchise marketing results but don’t know where to start
Our team has the chance to connect with brilliant marketers across the country and even internationally. We recently connected with our friend Juliette who works out of Vancouver, BC, for some insights on franchise marketing. We asked her a few questions we thought you’d find interesting, and here’s what she shared with us! How is marketing for a franchise different …
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