Below you'll find a list of all posts that have been categorized as “STRATEGY”
A media buyer is a professional who is responsible for the negotiation and ongoing management of purchasing advertising space for their clients. This typically involves conducting market research to identify the most appropriate channels for advertising, negotiating rates with media outlets, managing the placement and timing of advertisements to maximize their effectiveness, and making optimizations throughout ad campaigns to increase return on investments. Media buyers may work …
Meet your new Spokane media buyers, Thrive Advertising! We’re expanding and growing and can’t wait to tell you about it. Our expansion allows us to super-serve the greater Spokane area. While we’ve always bought advertising in the Spokane market, we’re now close by, so we can pop into our clients’ offices and say hello more often. Our growth has allowed …
Today, I had lunch with an old friend I hadn’t seen for about 20 years. We started catching up, and she asked a great question that I realized isn’t addressed on our website. So I thought, hey, that’s a great blog post! What type of advertising do we do at Thrive? When it comes to 2022 advertising tactics, we do …
Have you heard of the Great Resignation? Thirty-eight million workers quit their jobs in 2021. That’s a pretty staggering statistic. One area of great need for business owners and companies is marketing help. With Marketing Managers and Marketing Directors resigning across the country, we’ve seen a significant increase in the demand for marketing support. We’re available to meet some of …
I’m an entrepreneur, so I can certainly empathize with the roller coaster ride that most business owners have been on since 2020. I often wonder if anyone else is ready to get off this ride and sit on a calm, steady bench for a while? I am prepared for a stable seat and elephant ear at this point myself! We …
We have a diverse group of clients in our advertising agency. Our customers have many different demographics. Some businesses want to reach Men ages 25-54 with their advertising. Other clients only are interested in Women. Some market to families and others are looking for Millennials, Generation Y. Today, we’re discussing Millennial Marketing Plans. You can expect to learn in this …
Over the past 14 years, we’ve had the opportunity to work for many unique businesses. We have worked for dozens of industries, which allows us to learn marketing strategies that prove successful across all business types. One sector we’ve worked for significantly is Real Estate. Professional Real Estate advertising is dramatically more effective when you have a Media Buyer on …
Our team has the chance to connect with brilliant marketers across the country and even internationally. We recently connected with our friend Juliette who works out of Vancouver, BC, for some insights on franchise marketing. We asked her a few questions we thought you’d find interesting, and here’s what she shared with us! How is marketing for a franchise different …
We wish local business owners knew that having a media buyer broker their advertising investments can save them thousands of dollars while dramatically increasing their marketing ROI. Professional management of media purchases significantly improves return on marketing investments, at no additional cost to your advertising budget. One of the most common responses we get when we explain our media buying …
I’m sure many of you are in a similar boat. We didn’t ask to be here, but here we are, homeschool teachers. I have four children: two school-age, one preschooler, and a fresh terrible two. So, we are not ok over here! Just kidding, we’re ok. We’re healthy, and Thrive is operating, so we’re doing well considering the circumstances. However, …