Below you'll find a list of all posts that have been categorized as “TRADITIONAL”
Advertising to affluent demographics and effectively reaching these coveted audiences with a luxury marketing message requires more than a big budget—it demands expertise. At Thrive Advertising, our media buyers leverage 20 years of experience to connect advertisers with high-value demographics: Older Millennials (35–44), Gen X (45–60), and Boomers (61–79). These groups hold the lion’s share of U.S. wealth in 2025, …
Assisted living advertising strategies and marketing active adult communities are becoming sought-after expertise as the senior living industry grows with an aging population. It requires a thoughtful approach to reach the right audience because it isn’t just about filling vacancies—it’s about connecting with potential residents and their adult children, both typically over 50, in a way that resonates with their …
In a world of fleeting TikTok trends and algorithm-choked digital ads, talk radio stands tall in 2025. It’s not just hanging on—it’s thriving, delivering loyal listeners, trust, and a clear signal through the noise. It’s a cost-effective, high-impact channel for business owners and marketing directors that’s too potent to ignore. Here’s why advertising on Talk Radio works, how to amp …
When planning a traditional television advertising campaign, businesses have two primary options: broadcast TV and cable TV. Each offers unique benefits, and the best choice depends on factors like budget, audience reach, and targeting needs. While broadcast TV provides broad exposure, cable TV allows for more precise targeting through zoning. Understanding the strengths and limitations of both can help advertisers …
When businesses want to reach their target audience, one of the most effective strategies is media buying. It’s a term you’ve likely come across, but what exactly does it mean? In this beginner’s guide, we’ll break down the essentials of what is media buying and how it plays a pivotal role in paid advertising campaigns. What Is Media Buying? …
To reach affluent adults over 50, your advertising campaign strategy must be aligned with their values, preferences, and media habits. Here are some proven approaches: 1. Embrace Traditional Media Affluent adults over 50 are likelier to engage with traditional media than younger demographics. – Television: Cable networks with quality programming or news channels attract this demographic. – …
Digital advertising uses online platforms, channels, and technologies to promote products, services, or brands to a targeted audience. It leverages the Internet to deliver advertisements in formats such as text, images, videos, and interactive media. Digital advertising offers businesses the ability to track performance metrics, target specific demographics, and adjust campaigns in real time. Let’s go through some key 2025 …
A curious resurgence of traditional advertising tactics has emerged in the ever-evolving advertising landscape, where digital reigns supreme. With the impending demise of third-party cookies and the increasing concerns over data privacy, marketers are revisiting age-old methods to reach their audience effectively. Traditional advertising is making a comeback. The digital advertising ecosystem has long relied on cookies to track user …
Crafting a compelling advertising strategy for vacation destinations, tourism, hospitality, and theme parks involves understanding the diverse demographics of potential visitors. Tailoring messages to specific age groups, interests, and geographic locations ensures the allure resonates across a broad audience. Utilizing a mix of both digital and traditional advertising tactics allows for a comprehensive approach to reaching potential visitors through various …
In today’s real estate landscape, where information is at the fingertips of prospective buyers and sellers, the importance of advertising for real estate companies cannot be overstated. Strategic and impactful advertising creates visibility and is the cornerstone for success in a market driven by digital trends and evolving consumer behaviors. You may not know that Thrive Advertising has worked extensively …
