Below you'll find a list of all posts that have been categorized as “TRADITIONAL”
A curious resurgence of traditional advertising tactics has emerged in the ever-evolving advertising landscape, where digital reigns supreme. With the impending demise of third-party cookies and the increasing concerns over data privacy, marketers are revisiting age-old methods to reach their audience effectively. Traditional advertising is making a comeback. The digital advertising ecosystem has long relied on cookies to track user …
Crafting a compelling advertising strategy for vacation destinations, tourism, hospitality, and theme parks involves understanding the diverse demographics of potential visitors. Tailoring messages to specific age groups, interests, and geographic locations ensures the allure resonates across a broad audience. Utilizing a mix of both digital and traditional advertising tactics allows for a comprehensive approach to reaching potential visitors through various …
In today’s real estate landscape, where information is at the fingertips of prospective buyers and sellers, the importance of advertising for real estate companies cannot be overstated. Strategic and impactful advertising creates visibility and is the cornerstone for success in a market driven by digital trends and evolving consumer behaviors. You may not know that Thrive Advertising has worked extensively …
We create advertising plans targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising. Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for reaching custom …
In the ever-evolving world of political campaigning, one medium that continues to play a pivotal role is local radio. In this blog, we will explore the significance, strategies, and impact of political advertising on local radio. The Relevance of Local Radio: Local radio stations are an integral part of many communities, providing news, music, and entertainment to a loyal and engaged …
In a world where competition is fierce in nearly every industry, plumbing and HVAC (Heating, Ventilation, and Air Conditioning) companies often find themselves faced with the question: Should we invest in advertising? The answer is a resounding yes. Advertising HVAC companies is not just a luxury but a necessity for these businesses. In this blog, we will explore the compelling …
The world of casino advertising is a dynamic and highly competitive arena where creativity and strategy come together to captivate audiences and drive revenue. In this blog, we will delve into the captivating world of casino advertising, exploring the techniques, regulations, and the ever-evolving landscape of promoting casinos. The Casino Advertising Landscape The casino industry is known for its lavish …
In 2023, traditional radio advertising may still be valuable for businesses looking to reach a specific audience. While digital advertising has undoubtedly grown in popularity, radio advertising can still provide several benefits for businesses and brands willing to invest in it. Radio endorsements can be a valuable part of your advertising strategy! Endorsements are when your company partners with a …
In 2023, traditional television advertising may still be viable for businesses looking to reach a wide audience. Before you say, “Robin, you’re wrong! Even my boomer parents cut the cord! Stick with me and hear me out…” While digital advertising has undoubtedly dominated the market in recent years, TV advertising in 2023 can still provide several benefits for those willing …
A media buyer is a professional who is responsible for the negotiation and ongoing management of purchasing advertising space for their clients. This typically involves conducting market research to identify the most appropriate channels for advertising, negotiating rates with media outlets, managing the placement and timing of advertisements to maximize their effectiveness, and making optimizations throughout ad campaigns to increase return on investments. Media buyers may work …