In 2023, traditional television advertising may still be viable for businesses looking to reach a wide audience. Before you say, “Robin, you’re wrong! Even my boomer parents cut the cord! Stick with me and hear me out…” While digital advertising has undoubtedly dominated the market in recent years, TV advertising in 2023 can still provide several benefits for those willing to invest in it.
One reason to consider traditional TV advertising is its ability to reach a large and diverse audience. Television is still a widely consumed medium, and many people, especially older demographics, may not spend as much time online. TV advertising allows you to reach these individuals and potentially expand your customer base by getting in front of an audience that may have TV because it’s the same price to have high-speed internet as it is to have a TV/internet combo package from their cable company.
TV advertising can also be more immersive and impactful than other advertising forms. With high-quality video production and creative storytelling, TV ads can leave a lasting impression on viewers and effectively communicate your brand’s message. We know that TV viewers who live news and sports are engaged in the live version of the TV program, which means they won’t skip your ads!
Another advantage of TV advertising is its ability to target specific audiences through cable and satellite networks. You can tailor your message to reach your ideal customer by advertising on specific channels. How else will that heating and cooling company reach female millennial homeowners watching reruns of Chip and Joanna on Fixer Upper or Christina on the Coast?
Of course, traditional TV advertising does have its challenges, including the high cost of producing and airing commercials (although we have resources to help with that, call us!) and the limited ability to track the effectiveness of your ad campaign. However, with careful planning and a clear paid media strategy, TV advertising can still be valuable to your marketing mix. If you have Media Buyers like us on your team, we can help you figure out ways to track TV advertising, too!
Top TV Advertisers in 2023
Some examples of companies that have been among the top TV advertisers in the past include McDonald’s, Toyota, and Verizon. However, it is important to note that the list of top TV advertisers can vary significantly from year to year, depending on various factors such as economic conditions, marketing strategies, and changes in the media landscape.
4 Powerful Reasons Video Advertising is Effective
Video advertising is a powerful and effective way for businesses to reach and engage with their target audience. Here are a few reasons why we know that video advertising can be impactful:
- Video is a versatile and engaging medium: Videos captures people’s attention and holds it for more extended periods of time than other forms of advertising. This makes video ads an effective way to convey information and engage with viewers.
- Video can convey emotion and storytelling: Videos conveys emotion and tells a story in ways other forms of advertising cannot. This connection makes TV ads effective at connecting with viewers and evoking an emotional response.
- Video ads can reach a wide audience: Video advertising can be shared and viewed on various platforms, including social media, websites, and television which allows businesses to reach a large and diverse audience and increases the visibility of their brand.
- Video can be targeted and personalized: Video advertising platforms often allow businesses to target specific demographics and interests, allowing them to tailor their advertising messages to specific audiences. This tailoring helps increase the relevance and effectiveness of the ads.
Overall, TV advertising is a powerful and impactful way for businesses to reach and engage with their target audience. Its versatility, ability to convey emotion and storytelling and broad reach make it a valuable tool for businesses looking to promote their products or services. If you’re considering video advertising in 2023, either Traditional or OTT Digital Video Advertising, we can help you make a better investment! You need a Media Buyer on your side. Call us to chat about how we help businesses get more for their advertising investments.