Below you'll find a list of all posts that have been categorized as “connected television advertising”
Streaming TV, or Connected TV (CTV) and Over-the-Top (OTT) advertising, has transformed how brands reach audiences. With U.S. adults spending over 60% of their TV time on streaming platforms and CTV ad spend projected to hit $38 billion by 2026, selecting the right streaming TV inventory is vital for campaign success. However, the complexity of the CTV advertising landscape can …
The Streaming TV Advertising options for businesses and marketers have transformed within the past few years, offering a dynamic mix of advertising opportunities that cater to diverse marketing goals. For media buyers, understanding the nuances of these options, such as Connected TV (CTV) versus programmatic video (HUGE difference!), and the value of partnering with reputable media companies versus resellers is …
As we head into 2025, Connected TV (CTV) advertising is becoming one of the most effective ways for brands to reach their audiences. With more and more people opting to stream their favorite shows, movies, and live events, CTV is rapidly transforming into the go-to platform for advertisers. For local businesses, however, navigating this space can be tricky. It’s not …
Traditional TV viewership has undergone a significant transformation over the past decade. With the rise of streaming services, on-demand content, and personalized viewing experiences, the way people consume television has shifted dramatically. Yet, amidst this digital revolution, traditional TV continues to hold its ground in 2024, albeit with some notable changes. Here are the things to consider with Traditional TV …
OTT advertising is advertising through video ads on any device you stream video content. These ads, if bought strategically, should only run in long-form video programs, which we call Full Episodic Programming or FEP. FEP is a fancy way of saying that your ads stream in full-length TV shows or movies, not in a short cat video. OTT ads are …
With the steady decline in the stock market and general uncertainty of what’s to come, some marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? Here …
Connected Television Advertising Marketer inclusion of connected television into their media mixes is a curious tale. Long gone are the days when campaigns can afford to waste countless impressions on the wrong audiences. Strained by an ever-increasing demand to drive measurable results for the businesses they represent, most marketers have flocked to highly targeted and measurable channels. Yet, connected television …