Below you'll find a list of all posts that have been tagged as “programmatic”
First things first, Remarketing. So you want to start advertising your business, and there are more options than you can wrap your head around. Start with Remarketing. Remarketing is serving banner ads to people who visit your website after they leave. Remarketing, sometimes called Retargeting, is the lowest-hanging fruit in marketing. Do not miss that opportunity. Do you see that …
As marketers look for ways to improve the efficiency and effectiveness of their efforts, it’s no wonder that they are turning to artificial intelligence to help. So, how is AI being used, how common is it, and where is adoption growth expected? Numerous unique studies all point to similar conclusions: marketers are turning to AI to optimize audience targeting, creative …
Connected Television Advertising Marketer inclusion of connected television into their media mixes is a curious tale. Long gone are the days when campaigns can afford to waste countless impressions on the wrong audiences. Strained by an ever-increasing demand to drive measurable results for the businesses they represent, most marketers have flocked to highly targeted and measurable channels. Yet, connected television …