All you need to know about Programmatic Marketing

Remarketing and Prospecting Programmatic Ads Programmatic Marketing confuses a lot of marketers. Many of our customers were confused before they started working with us. There are a lot of media companies selling Programmatic Advertising. But how do you know you pick the right one? Lucky for you, we’ve done all the research and vetting for you! We’ll share some info …

Connected Television Advertising: How To Buy It

Connected Television Advertising Marketer inclusion of connected television into their media mixes is a curious tale. Long gone are the days when campaigns can afford to waste countless impressions on the wrong audiences. Strained by an ever-increasing demand to drive measurable results for the businesses they represent, most marketers have flocked to highly targeted and measurable channels. Yet, connected television …

Programmatic Marketing: How to Improve the Experience

While much is said about the ever-increasing share of digital ad dollars being spent programmatically, not enough attention is given to the experience of the marketers behind these programmatic marketing purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with …