Luxury Marketing: Advice to advertisers who run luxury marketing campaigns

We market to many demographics. Demographics are how marketers categorize customer segments. By using statistical characteristics of human populations, advertisers identify a target audience that they want to advertise to.  Since our core service, media buying and planning, requires us to be experts at identifying the best media channels for reaching specific demographics, we have to use data, research, experience …

Seattle Tourism Marketing – City of Bothell

In partnership with AAA’s Magazine Journey, we partnered our client City of Bothell to offer a getaway package. Journey Magazine has a huge reach. Reaching 1.1 million readers with a circulation of 657,000+. It’s mostly travel related content reaching Washington and North Idaho readers. This was a nice space for our client to connect with a target market that is specifically interested …