Luxury Marketing: Advice to advertisers who run luxury marketing campaigns

We market to many demographics. Demographics are how marketers categorize customer segments. By using statistical characteristics of human populations, advertisers identify a target audience that they want to advertise to.  Since our core service, media buying and planning, requires us to be experts at identifying the best media channels for reaching specific demographics, we have to use data, research, experience …

Grand Opening: Resort Marketing

We’re excited to announce the reopening of Semiahmoo Resort! August 15th the beloved resort reopened without ALL the bells and whistles, without all the yet-to-come multi-million dollar renovation and improvements. But they did put on a coat of fresh paint! And installed new bedding and linens. The majority of their enhancements will be implemented over the fall and winter seasons. …