CTR, CPM, CPC, Nielsen Ratings, Arbitron, these are just a few ways to monitor ad campaigns. Some in business love to watch the stock market fluctuations – we dive deep into advertising analytics. In our role as media buyers, this is where we live – in the data. We constantly pull analytics to ensure spots are placed and ad are meeting (or exceeding) your ROI. We look for cues in the data to utilize or discover new audience segments that responded to your campaign.