Every few years in advertising, there’s a moment where you feel the industry shift under your feet. I’ve felt those shifts over and over during the last twenty years—social media exploding, programmatic buying taking over, radio reinventing itself, traditional TV splintering into a thousand little pieces. 2026 is a year of answering the question of why streaming advertising works so …
Every once in a while I’ll be sitting with a business owner, and they’ll lean in a little and say something like, “Okay… but does anyone actually listen to the radio anymore? Does radio advertising still work?” And I always smile, because I’ve been hearing versions of that question for, oh… about twenty years now. And yet, radio keeps doing …
In advertising, creativity and strategy are inseparable. While creative agencies excel at crafting engaging narratives and stunning visuals, the success of these campaigns often depends on their strategic delivery. A skilled, experienced media buying team can elevate creative efforts by ensuring they reach the right audience at the right time. Whether introduced to clients as a trusted partner or operating …
Streaming TV, or Connected TV (CTV) and Over-the-Top (OTT) advertising, has transformed how brands reach audiences. With U.S. adults spending over 60% of their TV time on streaming platforms and CTV ad spend projected to hit $38 billion by 2026, selecting the right streaming TV inventory is vital for campaign success. However, the complexity of the CTV advertising landscape can …
Advertising to affluent demographics and effectively reaching these coveted audiences with a luxury marketing message requires more than a big budget—it demands expertise. At Thrive Advertising, our media buyers leverage 20 years of experience to connect advertisers with high-value demographics: Older Millennials (35–44), Gen X (45–60), and Boomers (61–79). These groups hold the lion’s share of U.S. wealth in 2025, …
The Streaming TV Advertising options for businesses and marketers have transformed within the past few years, offering a dynamic mix of advertising opportunities that cater to diverse marketing goals. For media buyers, understanding the nuances of these options, such as Connected TV (CTV) versus programmatic video (HUGE difference!), and the value of partnering with reputable media companies versus resellers is …
Assisted living advertising strategies and marketing active adult communities are becoming sought-after expertise as the senior living industry grows with an aging population. It requires a thoughtful approach to reach the right audience because it isn’t just about filling vacancies—it’s about connecting with potential residents and their adult children, both typically over 50, in a way that resonates with their …
Why Your Business Needs a Top Media Buyer Strategic media buying is essential for businesses looking to maximize their advertising ROI. Whether you need TV, radio, print, or outdoor advertising, working with an experienced media buyer ensures your ad budget is spent wisely. If you’re searching for a top media buyer in Seattle, Thrive Advertising, led by Robin Rucinsky, is …
With such a cluttered digital landscape, getting your brand in front of the right people is more complicated than ever. As a business owner or marketing director, juggling a dozen priorities—strategy, product, team management—advertising often feels like a beast you should tame but can’t quite wrangle. That’s where professional media buyers steps in. They’re not just an extra pair of hands; they’re …
In a world of fleeting TikTok trends and algorithm-choked digital ads, talk radio stands tall in 2025. It’s not just hanging on—it’s thriving, delivering loyal listeners, trust, and a clear signal through the noise. It’s a cost-effective, high-impact channel for business owners and marketing directors that’s too potent to ignore. Here’s why advertising on Talk Radio works, how to amp …