Digital advertising success hinges on more than just creative content and catchy slogans. It’s about data—harnessing the power of metrics to measure performance, optimize strategies, and drive meaningful results. In this blog post, we’ll delve into the intricacies of digital marketing reports and metrics in digital advertising, shedding light on key concepts and best practices for success. 1. Defining Key …
As we head into 2025, Connected TV (CTV)** advertising is becoming one of the most effective ways for brands to reach their audiences. With more and more people opting to stream their favorite shows, movies, and live events, CTV is rapidly transforming into the go-to platform for advertisers. For local businesses, however, navigating this space can be tricky. It’s not …
Online advertising is essential for brands and businesses looking to reach their target audience. However, the rise of digital advertising has created an equally sophisticated problem: ad fraud. Understanding Ad Fraud is critical to your campaign’s success. Ad fraud siphons billions of dollars from advertisers each year, making it one of the biggest challenges for marketers and businesses. In this …
In 2024, the marketing landscape continues to evolve rapidly, presenting new opportunities and formidable challenges. Here’s a look at some of the most pressing challenges they face today, along with strategies to overcome them effectively, including the role of a media buyer. Marketing Challenges and Solutions for Marketing Directors: Marketing Challenges and Solutions 1. Navigating Data Privacy Regulations With stricter …
It’s here! The Washington state political advertising general election’s lowest unit rate window starts on Broadcast TV today, June 22nd, and runs through August 6th. Then, it begins again on September 6th through November 5th. Media companies expect 2024 political spending in the Seattle Market to be around $57 million. Navigating Political Advertising Regulations in Washington State Political advertising in …
In the world of digital advertising, where every click, impression, and conversion counts, there’s a lurking threat that can undermine the integrity of campaigns and drain budgets: digital advertising fraud. From bots masquerading as legitimate users to fraudulent clicks and impressions, the landscape is rife with deceitful practices that siphon resources and distort performance metrics. In this blog post, we’ll …
In the dynamic landscape of local business advertising, staying ahead requires a strategic blend of traditional wisdom and modern innovation. Here are five key tactics tailored for large locally-owned businesses in 2024: 1. Hyper-Local Targeting: Harnessing the power of advanced geotargeting, large, locally-owned businesses can pinpoint and engage with their most valuable customers in real-time. By leveraging data insights from …
Government contractors are increasingly seeking media buying companies owned by women that offer expertise, integrity, and a commitment to excellence. Thrive Advertising has been a 100% woman owned business media buyer for the past 15 years. We specialize in both digital advertising channels and traditional media. So if you’re looking for a Woman Owned Business Partner, you’ve come to the …
In today’s digital landscape, where algorithms and AI dominate many aspects of advertising, the role of a media buyer might seem less significant. However, nothing could be further from the truth. The importance of a skilled media buyer has only grown in this era of automation and data analytics. Let’s explore why a media buyer in the Age of AI …
In the ever-expanding landscape of e-commerce, Amazon stands as a juggernaut, offering businesses of all sizes unparalleled access to millions of customers worldwide. With such vast potential, leveraging Amazon’s advertising platform has become crucial for brands aiming to thrive in the digital marketplace. However, amidst the myriad of options and strategies, navigating Amazon advertising can be a daunting task. This …