How can I increase my click-through rate? Is there a trick to generating more significant ROI from a Display ad campaign? Does Retargeting work? What’s the best way to set up a digital marketing campaign? These are the types of digital marketing questions we receive from our customers when we start working with them. Our clients want to know how …
Over the years, Thrive Advertising has built a portfolio of extensive experience in creating effective media buys and advertising plans for the real estate industry. For over a decade, we’ve worked for dozens of leaders in the real estate industry from the Washington State Realtors Association to Major Developers, National Builders, master-planned communities, luxury resort communities with real estate sales, …
We wish local business owners knew that having a media buyer broker their advertising investments can save them thousands of dollars while dramatically increasing their marketing ROI. Professional management of media purchases significantly improves return on marketing investments, at no additional cost to your advertising budget. One of the most common responses we get when we explain our media buying …
As Media Buyers, we help advertisers strategically reach their target customers. We refer to target customers as “Demographics” in the marketing world. Our job as Media Buyers exists to help business owners and marketers create strategic advertising plans designed to reach people that are most important to them; many times, that is an affluent demographic. We’re known for successfully reaching …
Our company President, Robin Rucinsky, was recently a contributor to a fantastic report about reducing digital advertising CPMs. CPM stands for Cost Per Thousand, the cost you pay per 1,000 impressions of your ad. In this article, 25 digital marketing experts share 11 proven strategies to reduce your Facebook Ad CPM. Robin’s recommendation is Tip #2, along with the inside …
Here are four reasons to love Pandora Radio advertising Advertisers love Pandora Radio for many reasons. Let’s start with #1. 1) No clutter. Pandora serves only four minutes of ads per hour. Traditional radio serves about 16 minutes, more than 25% of the hour! Yikes. 2) Pandora users are logged into their account when they listen. Users are required to …
First things first, Remarketing. So you want to start advertising your business, and there are more options than you can wrap your head around. Start with Remarketing. Remarketing is serving banner ads to people who visit your website after they leave. Remarketing, sometimes called Retargeting, is the lowest hanging fruit in marketing. Do not miss this opportunity. Remarketing builds a …
Many marketing and business people wonder what the difference between a Media Buyer and Media Planner is. In a traditional sizeable creative agency environment, there are often separate roles for the Media Planner vs Media Buyer. A Media Planner is typically responsible for analyzing data to ensure that advertising campaigns reach the right demographic most efficiently. These folks assess the …
OK, we were catching up over zoom recently… and our conversation led us to a great discussion of why a creative agency would use an outside media buyer. Here’s the transcript of our chat. (<<< Pro tip – just take your audio file and send it for transcription. ) RR: OK – let’s get real here… Once upon a time, …
I’m sure many of you are in a similar boat. We didn’t ask to be here, but here we are, homeschool teachers. I have four children: two school-age, one preschooler, and a fresh terrible two. So, we are not ok over here! Just kidding, we’re ok. We’re healthy, and Thrive is operating, so we’re doing well considering the circumstances. However, …