If marketers were to believe media consumption metrics, it would seem that people either never sleep or never take their eyes off a device. While it may seem like there is a bit of a harsh truth to these metrics, it’s important to look a little deeper whenever new numbers are published. For instance, GWI recently released data on the average daily …
2019 Advertising Plans: Let’s Make This Your Best Year Yet
You’ve seen it all. You’ve worked hard to win that CMO title and because of that you may be a little burnt out because you have so much on your plate. You’re an excellent marketer and you’re certainly fantastic at managing a creative team. But do you have a media buying team to shoulder the burden of creating your 2019 …
3 Reasons Marketers Turn to Artificial Intelligence in Advertising
As marketers look for ways to improve the efficiency and effectiveness of their efforts, it’s no wonder that they are turning to artificial intelligence to help. So, how is AI being used, how common is it, and where is adoption growth expected? Numerous unique studies all point to similar conclusions: marketers are turning to AI to optimize audience targeting, creative …
Digital Media and Omni-Channel Marketing
In 2018, digital media spending will surpass traditional media for the very first time. Traditional media still plays a crucial role in reaching consumers, but each new internet connected device, social network, and cutting edge app disrupts the old model, giving marketers a new point through which they can interact with their target customers. With so many choices, there are …
Connected Television Advertising: How To Buy It
Connected Television Advertising Marketer inclusion of connected television into their media mixes is a curious tale. Long gone are the days when campaigns can afford to waste countless impressions on the wrong audiences. Strained by an ever-increasing demand to drive measurable results for the businesses they represent, most marketers have flocked to highly targeted and measurable channels. Yet, connected television …
Seattle Advertising Agency: What Makes Us Different?
There are many advertising agencies in Seattle and we’re thrilled that you’ve stumbled across our blog and are taking the time to get to know us a little bit. We’re a media buying agency that has been serving clients locally and nationally for the past 10 years. What exactly do we do? Much like you lean on the wisdom and …
Programmatic Marketing: How to Improve the Experience
While much is said about the ever-increasing share of digital ad dollars being spent programmatically, not enough attention is given to the experience of the marketers behind these programmatic marketing purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with …
Media Planning: Changing Seasons and Shifting Creatives
As students head back to school, so many marketers are heading back to the drawing board to refresh their ad creatives for the fall & holiday shopping season. Indeed, while some marketers are still finalizing their Labor Day sales, others are already looking ahead to holiday media planning strategies, and for good reason. Last year, the majority of holiday shopping occurred on …
Holiday Marketing Campaigns: 7 Mistakes to Avoid
The good news is that the most festive time of year means more shoppers and more spending. The bad news is that many mid-size businesses make common mistakes that limit the sales and revenue they could be making this season. Let’s take a look at 7 common mistakes marketers make when building their holiday marketing campaigns: 1. Planning your holiday …
Can you hear me now? (Is my phone listening to me?)
Unless you’ve been living under a rock without a smartphone – yes, we can hear you. (Is your phone listening to you?) All of us, all of you. Us…. being “the advertisers” You know that detailed conversation you had with your friend over brunch? Sharing summer plans, upcoming vacations, and what’s not to miss in the Nordstrom Anniversary sale? You …