You want to know the one secret to beating the fear of not having enough? It may surprise you. It’s too simple. So many business owners have fears. Can you relate? What if: a contract doesn’t renew? the economy changes? you have to go back to the corporate world? there’s not even a job in the corporate world for you …
A Secret of Successful Entrepreneurs
This blog is so short it will take you less time to read than grabbing a coffee, but it could be perspective changing for you and just what you needed to read today. Identify what your entrepreneurial goals are and stay focused on them. Believe in yourself. Don’t let others’ goals, successes or failures take your eyes off of your own …
Marketing to Everyone is Marketing to No One
Business Tip: Know which customers aren’t right for you. If you’re like me, when you first started your business, there was a tendency to mistakenly think every prospect is a potential customer. Over time though, you realize that a square peg in a round hole doesn’t yield a happy life. Identifying your ideal customers allows you to focus on serving …
What You Should Never Forget to Do in Advertising
Thrive Marketing Tip: Maybe I’ve watched too many Disney movies. I do have 3 daughters… But I think of getting customers’ email addresses as collecting glass slippers. The Prince couldn’t have tracked Cinderella down without her glass slipper! It was the only clue he had to figure out who she was. When customers come to your store or business, give them an opportunity to …
Entreleadership: Staying Motivated
But most of us wouldn’t want it any other way, am I right?
Your Very Own Media Buyer in 2019
Our new customers usually tell us by year end that hiring a Media Buyer was the best decision they made all year! Marketing Managers like you didn’t even know they needed a Media Buyer and here they are, over the moon, about all the time they saved and stress they avoided. No longer stressed out about managing media contracts and …
Media Consumption Metrics: 11 Hours Per Day
If marketers were to believe media consumption metrics, it would seem that people either never sleep or never take their eyes off a device. While it may seem like there is a bit of a harsh truth to these metrics, it’s important to look a little deeper whenever new numbers are published. For instance, GWI recently released data on the average daily …
2019 Advertising Plans: Let’s Make This Your Best Year Yet
You’ve seen it all. You’ve worked hard to win that CMO title and because of that you may be a little burnt out because you have so much on your plate. You’re an excellent marketer and you’re certainly fantastic at managing a creative team. But do you have a media buying team to shoulder the burden of creating your 2019 …
3 Reasons Marketers Turn to Artificial Intelligence in Advertising
As marketers look for ways to improve the efficiency and effectiveness of their efforts, it’s no wonder that they are turning to artificial intelligence to help. So, how is AI being used, how common is it, and where is adoption growth expected? Numerous unique studies all point to similar conclusions: marketers are turning to AI to optimize audience targeting, creative …
Digital Media and Omni-Channel Marketing
In 2018, digital media spending will surpass traditional media for the very first time. Traditional media still plays a crucial role in reaching consumers, but each new internet connected device, social network, and cutting edge app disrupts the old model, giving marketers a new point through which they can interact with their target customers. With so many choices, there are …