We recently posted a blog on Cable television advertising. To explain how Cable advertising works, we had to contrast it to Broadcast television advertising. As promised, this is the blog post that explains the value of Broadcast TV advertising, why an advertiser would use it in their media plan for 2020 and tips for how to buy Broadcast TV advertising. …
Luxury Marketing: Advice to Advertisers Who Run Luxury Marketing Campaigns
We create advertising plans that are targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising. Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for …
Revealed: How to Use Virtual Reality Advertising and Augmented Reality Platforms in Advertising
Emerging advertising channels and platforms offer a wealth of opportunities! Social media content, mobile apps, and virtual reality advertising apps require an investment of time and money. However, will they help your digital marketing efforts? VR and AR (virtual reality and augmented reality) marketing are part of the future of advertising. We’ve studied how these new channels will play a …
Wanna sneak peek of our media strategy for advertising the World’s Largest Putting Tournament?
This spot aired in 20 states and 64 markets! Our client presents the BIGGEST putting tournament in history, in Las Vegas. The Major Series of Putting allows anyone to compete and get paid like a pro! We are just wrapping up the creation of their 2019 media plan! So, make sure to keep an eye out on the Golf Channel. …
City Magazines in your media mix
In case you missed it, we recently stumbled upon a old piece from the Columbia Journalism Review highlighting the role city magazines have evolved to serve. Since 2008, these publications may have gotten thinner, but since the recession this corner of the media has evolved into a fantastic focus – custom publishing and events. As you are planning your 2020 …
Programmatic Marketing: All you need to you
2020 marketing: Programmatic Remarketing and Prospecting Programmatic Marketing sounds jargony. Many of our customers were either confused by Programmatic Advertising or had no idea what Programmatic was before they started working with us. Programmatic Advertising gives you, the advertiser, the power to deliver personalized, always-on, highly relevant ads to current and prospective customers. Programmatic advertising technology uses Artificial Intelligence (AI) …
Better than Billboard Advertising: How to Market to the Seattle Tech Audience
So you want to advertise to prospective customers where they’re comfortable. They’re relaxed and unwinding after a long day at their tech job. They work for Google, Amazon, Facebook, and Microsoft. They’re high earners and have the disposable income that you need your demographic to have. These folks are hard for marketers to pin down because they’re busy and on …
How to Make Radio Advertising Work in 2018
My husband and I use media very differently. I stream podcasts and audiobooks when I’m at home or in the car. My husband is a radio guy. Radio advertising in 2018 works for my husband but it doesn’t work on me. It doesn’t work on me because I don’t listen to the radio. My husband though is a radio listener. …
Who Else Craves Deeper Connections? How to Influence People.
All of us want to build better connections with others. We crave stronger personal friendships and more significant and meaningful professional relationships. But how do we foster those? I’m finishing up a book that I highly recommend called “How to Win Friends and Influence People in the Digital Age. Not only are the principles shared valuable for establishing stronger relationships, …
This ONE Marketing Mistake is Costing You Thousands
Over the past decade we’ve had the privilege of working with countless Marketing Managers. One of the things we enjoy the most is getting to know each of them and learning how they work best. We’ve learned a lot from our clients. They provide us opportunities to learn alongside them while discussing marketing challenges and we find that those experiences …