what is programmatic advertising picture

What is Programmatic Advertising?

Programmatic advertising describes the use of software to automate the buying, selling, and placement of advertising. This approach allows advertisers to target very specific audiences and adjust their advertising campaigns in real-time based on data and analytics. We get asked fairly often what is Programmatic Advertising, so here’s a new post to give you a quick rundown of this powerful …

remarketing example

The very first marketing tactic you absolutely must have going at all times: Remarketing

First things first, Remarketing. So you want to start advertising your business, and there are more options than you can wrap your head around. Start with Remarketing. Remarketing is serving banner ads to people who visit your website after they leave. Remarketing, sometimes called Retargeting, is the lowest-hanging fruit in marketing. Do not miss that opportunity. Do you see that …

radio endorsements advertising

Make Radio Endorsements Part of Your Advertising Strategy

In 2023, traditional radio advertising may still be valuable for businesses looking to reach a specific audience. While digital advertising has undoubtedly grown in popularity, radio advertising can still provide several benefits for businesses and brands willing to invest in it. Radio endorsements can be a valuable part of your advertising strategy! Endorsements are when your company partners with a …

tv advertising in 2023

Traditional TV Advertising in 2023 in a Streaming World

In 2023, traditional television advertising may still be viable for businesses looking to reach a wide audience. Before you say, “Robin, you’re wrong! Even my boomer parents cut the cord! Stick with me and hear me out…” While digital advertising has undoubtedly dominated the market in recent years, TV advertising in 2023 can still provide several benefits for those willing …

digital audio advertising agency pandora ads

Digital Audio Advertising can be a real work horse

Digital audio advertising uses digital technology to deliver audio ads to listeners. This can include a variety of formats, such as streaming audio, podcasts, and radio ads delivered over the internet. Many people listen to digital audio daily but don’t know the industry term. They listen to Spotify, Pandora, podcasts, SiriusXM, digital radio, etc. What do you listen to? It’s …

picture of spokane media buyer

What is a Media Buyer?

A media buyer is a professional who is responsible for the negotiation and ongoing management of purchasing advertising space for their clients. This typically involves conducting market research to identify the most appropriate channels for advertising, negotiating rates with media outlets, managing the placement and timing of advertisements to maximize their effectiveness, and making optimizations throughout ad campaigns to increase return on investments. Media buyers may work …

digital marketing agency spokane seattle coeur dalene

Not your Dad’s Digital Advertising Agency

I have to tell you a funny story. It’s about my friend Dave who is in his mid-30s. Dave’s dad is in his early 60s and has been a salesman his entire life. Known for being able to sell snow to an Eskimo, Dave’s dad Ron recently got a job with a slick digital marketing agency. Ron knows nothing about …

advertising mistakes to avoid

Reasons advertising fails, 4 common mistakes to avoid

When starting a business, you tend to think every prospect is a potential customer. Over time though, you realize that is a terrible way to run a business! Identifying your ideal customers and marketing directly to them allows you to focus on better serving your client base and saves a ton of money in wasted advertising investments. The top reasons …