Here are four reasons to love Pandora Radio advertising Advertisers love Pandora Radio for many reasons. Let’s start with #1. 1) No clutter. Pandora serves only four minutes of ads per hour. Traditional radio serves about 16 minutes, more than 25% of the hour! Yikes. 2) Pandora users are logged into their account when they listen. Users are required to …
First things first, Remarketing. So you want to start advertising your business, and there are more options than you can wrap your head around. Start with Remarketing. Remarketing is serving banner ads to people who visit your website after they leave. Remarketing, sometimes called Retargeting, is the lowest hanging fruit in marketing. Do not miss this opportunity. Remarketing builds a …
Many marketing and business people wonder what the difference between a Media Buyer and Media Planner is. In a traditional sizeable creative agency environment, there are often separate roles for the Media Planner vs Media Buyer. A Media Planner is typically responsible for analyzing data to ensure that advertising campaigns reach the right demographic most efficiently. These folks assess the …
OK, we were catching up over zoom recently… and our conversation led us to a great discussion of why a creative agency would use an outside media buyer. Here’s the transcript of our chat. (<<< Pro tip – just take your audio file and send it for transcription. ) RR: OK – let’s get real here… Once upon a time, …
I’m sure many of you are in a similar boat. We didn’t ask to be here, but here we are, homeschool teachers. I have four children: two school-age, one preschooler, and a fresh terrible two. So, we are not ok over here! Just kidding, we’re ok. We’re healthy, and Thrive is operating, so we’re doing well considering the circumstances. However, …
Depending on your state, county, or phase – it may be time to reopen for business. The question that lingers on so many business owners’ minds – how do we get our customers back? Simply said, reopen for business with awareness. Since the dawn of marketing, it’s always been about consumer confidence: Will the product work for me? Will the …
Well, I’m glad I’m not the only one who has watched more TV this past seven weeks than I have in the past seven years. The ratings are in, and it’s not just the TV news networks that have sky-high Nielsen ratings! It’s HGTV and Food Network too. And Netflix, Prime Video, Disney +, and all the media, actually! Nothing …
Well, ratings are higher than ever for some networks, and rates are lower than I’ve seen them since 2005! Now, sure is the time to buy advertising and you may be looking for freelance media buyers. We’ve been absolutely slammed with inquiries and phone calls from business and political advertising campaigns across the country looking for media plans, stat. One …
With the steady decline in the stock market and general uncertainty of what’s to come, some marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? Here …
So you’ve thought about advertising on Pandora Radio, but you’re not sure where to start. You’ve landed on the right page because we’re experts at buying Pandora advertising, and we’ve bought so much of their inventory over the years we can give you the inside scoop on how to make Pandora Radio advertising work. You might be considering traditional Radio, …