While much is said about the ever-increasing share of digital ad dollars being spent programmatically, not enough attention is given to the experience of the marketers behind these programmatic marketing purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with …
Media Planning: Changing Seasons and Shifting Creatives
As students head back to school, so many marketers are heading back to the drawing board to refresh their ad creatives for the fall & holiday shopping season. Indeed, while some marketers are still finalizing their Labor Day sales, others are already looking ahead to holiday media planning strategies, and for good reason. Last year, the majority of holiday shopping occurred on …
Holiday Marketing Campaigns: 7 Mistakes to Avoid
The good news is that the most festive time of year means more shoppers and more spending. The bad news is that many mid-size businesses make common mistakes that limit the sales and revenue they could be making this season. Let’s take a look at 7 common mistakes marketers make when building their holiday marketing campaigns: 1. Planning your holiday …
Can you hear me now? (Is my phone listening to me?)
Unless you’ve been living under a rock without a smartphone – yes, we can hear you. (Is your phone listening to you?) All of us, all of you. Us…. being “the advertisers” You know that detailed conversation you had with your friend over brunch? Sharing summer plans, upcoming vacations, and what’s not to miss in the Nordstrom Anniversary sale? You …
Digital vs. Traditional Media Advertising: What’s best?
A common question we get asked in 2018 is what percentage of my marketing budget should be allocated to digital advertising versus traditional media advertising. This is such a complex question because every business and advertiser has unique products and needs. Digital advertising provides trackable metrics that give marketing managers numbers to “prove” effectiveness. When a digital ad campaign generates …
Pandora and Spotify Digital Radio Advertising
I bet you listen to Pandora or Spotify if you’re under 50. My mom listens to Pandora and she’s 64. So do my kids. Pandora knows me by the stations I have. It’s kind of embarrassing. They have me so pegged. I can tell by the extremely accurate ads I get served. Clearly from my Disney Radio and Kids Bop …
Programmatic Advertising: What the heck is it?
Have you ever heard marketing people talk about “Programmatic Advertising” and wondered what they’re talking about? If you have, you’re not alone. Jargon confuses people and us marketers are some of the worst offenders. Programmatic Advertising doesn’t have to be confusing and if we drop the jargon and explain it in layman’s terms, you’ll probably be pretty excited about it. …
Need a freelance media buyer? Try our white label media buying services.
The other day I was having dinner with a folks from another ad agency who I really enjoy. We went to 13 Coins across from the Seattle airport because they had to hop on a plane right after dinner. We had such great conversation that we completely lost track of time and one of them nearly missed their flight! In …
Is Cable TV advertising still relevant?
We are kicking of a series of blogs about different advertising mediums and when they’re appropriate advertising vehicles for your business. With so many advertising options today, advertisers are more confused than ever about the many options available in both traditional and digital advertising. So as an advertising agency that focuses on the placement of advertising, we’ll share with you …
Why you need UTM codes
Digital advertising and UTM codes go hand in hand. Like PB & J, you’ll wonder what you did without the two together. Oh wait, what is a UTM code? UTM stands for Urchin Tracking Module. Sounds fancy, right? It’s fairly simple! A UTM code is a line of code that you can attach to a custom URL to track a …