A common question we get asked in 2018 is what percentage of my marketing budget should be allocated to digital advertising versus traditional media advertising. This is such a complex question because every business and advertiser has unique products and needs. Digital advertising provides trackable metrics that give marketing managers numbers to “prove” effectiveness. When a digital ad campaign generates …
Pandora and Spotify Digital Radio Advertising
I bet you listen to Pandora or Spotify if you’re under 50. My mom listens to Pandora and she’s 64. So do my kids. Pandora knows me by the stations I have. It’s kind of embarrassing. They have me so pegged. I can tell by the extremely accurate ads I get served. Clearly from my Disney Radio and Kids Bop …
Programmatic Advertising: What the heck is it?
Have you ever heard marketing people talk about “Programmatic Advertising” and wondered what they’re talking about? If you have, you’re not alone. Jargon confuses people and us marketers are some of the worst offenders. Programmatic Advertising doesn’t have to be confusing and if we drop the jargon and explain it in layman’s terms, you’ll probably be pretty excited about it. …
Need a freelance media buyer? Try our white label media buying services.
The other day I was having dinner with a folks from another ad agency who I really enjoy. We went to 13 Coins across from the Seattle airport because they had to hop on a plane right after dinner. We had such great conversation that we completely lost track of time and one of them nearly missed their flight! In …
Is Cable TV advertising still relevant?
We are kicking of a series of blogs about different advertising mediums and when they’re appropriate advertising vehicles for your business. With so many advertising options today, advertisers are more confused than ever about the many options available in both traditional and digital advertising. So as an advertising agency that focuses on the placement of advertising, we’ll share with you …
Why you need UTM codes
Digital advertising and UTM codes go hand in hand. Like PB & J, you’ll wonder what you did without the two together. Oh wait, what is a UTM code? UTM stands for Urchin Tracking Module. Sounds fancy, right? It’s fairly simple! A UTM code is a line of code that you can attach to a custom URL to track a …
Gen Z… where you won’t be finding them in the media
Gen Z is already moving away from Facebook….what’s next? Born between 1995 & 2010, Generation Z is growing up quickly and consuming content along the way. “Generally, members of Gen Z are tech-savvy, pragmatic, open-minded, individualistic — but also socially responsible,” An Hodgson, an income and expenditure manager at Euromonitor International, told Business Insider.” Business Insider goes on to remind …
Does Pandora advertising work?
Want to know a secret? There is one (ok, two but this blog is only going to share one) media that we buy consistently for clients that always produces ROI. We probably shouldn’t share it with the internet because we want all the inventory to ourselves. But since we’re an agency that takes pride in educating our clients and delivering …
Hand Painted Mural Advertising
We’ve been working on some really exciting media buys lately for clients who love big ideas! Outdoor advertising in Seattle is hotter than ever. We have been putting together huge outdoor advertising campaigns that when launched this summer will capture the attention of whole city. A unique way to make your advertising really pop is to invest in hand painted mural …
Media buyers? Let’s break it down.
Media buyers? Let’s break it down. We leave the creatives to the creative. Chances are you have enough cooks in the kitchen. Between you, your VP, and the office dog’s chief strategist, we get the drill. You’ve spent all this time, energy (not to mention budget) working with a creative services firm – you’ve got a new brand, a new …