Digital Marketing Conference: Digital Summit Seattle 2019 Takeaways

Last month Digital Summit Seattle, a digital marketing conference, came to town and descended upon the Washington State Convention & Trade Center in Downtown Seattle. This two-day event provides a meeting of the minds to discuss the current and future digital marketing landscape for a wide range of companies and organizations — including national brands, CPG, agencies, service providers, technology …

Does Broadcast TV Advertising actually work?

We recently posted a blog on Cable television advertising. To explain how Cable advertising works, we had to contrast it to Broadcast television advertising. As promised, this is the blog post that explains the value of Broadcast TV advertising, why an advertiser would use it in their media plan for 2019 and tips for how to buy Broadcast TV advertising. …

Luxury Marketing: Advice to Advertisers Who Run Luxury Marketing Campaigns

We create advertising plans that are targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising.  Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for …

Revealed: How to Use Virtual Reality Advertising and Augmented Reality Platforms in Advertising

Emerging advertising channels and platforms offer a wealth of opportunities! Social media content, mobile apps, and virtual reality advertising apps require an investment of time and money. However, will they help your digital marketing efforts? VR and AR (virtual reality and augmented reality) marketing are part of the future of advertising. We’ve studied how these new channels will play a …

Wanna sneak peek of our media strategy for advertising the World’s Largest Putting Tournament?

This spot aired in 20 states and 64 markets! Our client presents the BIGGEST putting tournament in history, in Las Vegas. The Major Series of Putting allows anyone to compete and get paid like a pro! We are just wrapping up the creation of their 2019 media plan! So, make sure to keep an eye out on the Golf Channel. …

All You Need to Know about Programmatic Marketing

Remarketing and Prospecting Programmatic Programmatic Marketing confuses a lot of marketers. Many of our customers were either confused by or had no idea what Programmatic was before they started working with us. Since we’re expert Programmatic Media Buyers, we love talking Programmatic Advertising strategy! If you want to skip this blog altogether and talk with us directly, feel free to …

How to Make Radio Advertising Work in 2018

My husband and I use media very differently. I stream podcasts and audiobooks when I’m at home or in the car. My husband is a radio guy. Radio advertising in 2018 works for my husband but it doesn’t work on me. It doesn’t work on me because I don’t listen to the radio. My husband though is a radio listener. …

Who Else Craves Deeper Connections? How to Influence People.

All of us want to build better connections with others. We crave stronger personal friendships and more significant and meaningful professional relationships. But how do we foster those? I’m finishing up a book that I highly recommend called “How to Win Friends and Influence People in the Digital Age. Not only are the principles shared valuable for establishing stronger relationships, …

This ONE Marketing Mistake is Costing You Thousands

Over the past decade we’ve had the privilege of working with countless Marketing Managers. One of the things we enjoy the most is getting to know each of them and learning how they work best. We’ve learned a lot from our clients. They provide us opportunities to learn alongside them while discussing marketing challenges and we find that those experiences …

What Everyone Ought to Know About Millennial Marketing

We know how to make advertising campaigns work over here especially when it comes to Millennial Marketing. Millennial Moms are a demographic specialty of ours. Marketing Tip: If you’re marketing to moms, Millennial or GenX , think BUSY. Moms are busy! So how do you reach moms on the go? We have so many ideas! We’ll help you! Moms are buying things all. the. time. Big things and little …