Marketing to everyone is marketing to no one

Business Tip: Know which customers aren’t right for you. If you’re like me, when you first started your business, there was a tendency to mistakenly think every prospect is a potential customer. Over time though, you realize that a square peg in a round hole doesn’t yield a happy life. Identifying your ideal customers allows you to focus on serving …

Why you should never forget to collect your customer’s email

Thrive Marketing Tip: Maybe I’ve watched too many Disney movies. I do have 3 daughters… But I think of getting customers’ email addresses as collecting glass slippers. The Prince couldn’t have tracked Cinderella down without her glass slipper! It was the only clue he had to figure out who she was. When customers come to your store or business, give them an opportunity to …

Your very own Media Buyer in 2019

Our new customers usually tell us by year end that hiring a Media Buyer was the best decision they made all year! Marketing Managers like you didn’t even know they needed a Media Buyer and here they are, over the moon, about all the time they saved and stress they avoided. No longer stressed out about managing media contracts and …

Media Consumption Metrics: 11 Hours Per Day

If marketers were to believe media consumption metrics, it would seem that people either never sleep or never take their eyes off a device. While it may seem like there is a bit of a harsh truth to these metrics, it’s important to look a little deeper whenever new numbers are published. For instance, GWI recently released data on the average daily …

3 Reasons Marketers Turn to Artificial Intelligence in Advertising

As marketers look for ways to improve the efficiency and effectiveness of their efforts, it’s no wonder that they are turning to artificial intelligence to help. So, how is AI being used, how common is it, and where is adoption growth expected? Numerous unique studies all point to similar conclusions: marketers are turning to AI to optimize audience targeting, creative …

Digital Media and Omni-Channel Marketing

In 2018, digital media spending will surpass traditional media for the very first time. Traditional media still plays a crucial role in reaching consumers, but each new internet connected device, social network, and cutting edge app disrupts the old model, giving marketers a new point through which they can interact with their target customers. With so many choices, there are …

Connected Television Advertising: How To Buy It

Connected Television Advertising Marketer inclusion of connected television into their media mixes is a curious tale. Long gone are the days when campaigns can afford to waste countless impressions on the wrong audiences. Strained by an ever-increasing demand to drive measurable results for the businesses they represent, most marketers have flocked to highly targeted and measurable channels. Yet, connected television …

Seattle Advertising Agency: What Makes Us Different?

There are many advertising agencies in Seattle and we’re thrilled that you’ve stumbled across our blog and are taking the time to get to know us a little bit. We’re a media buying agency that has been serving clients locally and nationally for the past 10 years. What exactly do we do? Much like you lean on the wisdom and …