seattle media buyer robin rucinsky

What you need to know about the ad market recovery from Coronavirus shock

Well, I’m glad I’m not the only one who has watched more TV this past seven weeks than I have in the past seven years. The ratings are in, and it’s not just the TV news networks that have sky-high Nielsen ratings! It’s HGTV and Food Network too. And Netflix, Prime Video, Disney +, and all the media, actually! Nothing …

Advertising During Economic Uncertainty

Leveraging the power of advertising during economic uncertainty

With the steady decline in the stock market and general uncertainty of what’s to come, some marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? Here …

Smart marketing ideas during the Coronavirus Pandemic to keep your business strong

Thrive Advertising is in the Seattle area, the original epicenter of the U.S. COVID-19 outbreak, and we’re very aware of the fear and anxiety that’s taken hold of our country. We want to share some ideas and information about advertising during fear and uncertainty. I started Thrive Advertising in October 2008, right in the heart of the 2008 Presidential Election. …

advertising pixel

The Savviest Marketers Use Advertising Pixels

Advertising Pixels make the digital marketing world go round. And yet, they are sometimes almost an afterthought of modern marketers. First, you make the marketing plan, build your audience, design your creative, and get the campaign launched. Having the right tracking pixels placed can be almost forgotten. But when you are relying on lookalike targeting and prospecting to find more …

Rush Limbaugh Radio Advertising Thrive Advertising

Sean Hannity Radio Advertising: his top-rated, polarizing show actually work?

Sean Hannity Radio Advertising. Love him or hate him? Want to know if advertising on conservative talk radio works? Quick answer, yep, it sure does! Regardless of your political views, read this blog with an open mind because while we’re talking about advertising strategies involving Sean Hannity, the marketing strategies discussed hold on both sides of the political aisle. Radio …

2020 Digital Advertising trends: quick guide to Programmatic Advertising

Programmatic advertising is automated digital advertising that optimizes the buying of digital ad inventory. With programmatic advertising, marketers can ensure that their advertising campaign is delivering the most effective ads to the target audience who is most likely to engage or convert. Here is a handy tool we’ve made available to our clients, a 2020 Digital Advertising Trends Glossary. This guide will …

Reach More Qualified Customers seattle advertising agency

How to reach more qualified customers with smarter advertising

There sure is a lot of enthusiasm heading into 2020 about the economy, and that leads entrepreneurs and marketers to the question, “how do we reach the right customers?” Business owners all across the country are looking for the secret to reaching more qualified prospects with their advertising campaigns. The beauty of marketing strategy in the new year is that …