Luxury Marketing: Advice to Advertisers Who Run Luxury Marketing Campaigns

We create advertising plans targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising.  Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for reaching custom …

Plastic Surgery Marketing and Advertising: Demographic Women 50+

Beautiful  :30 and :60 spots were created by the talented team at RB Content Lab. When it comes to advertising plastic surgery and cosmetic surgery it’s so important to tell the story in a beautiful and emotional way. The team at RB Content Lab did a great job telling Dr. Santos’ patients’ stories. These women look and truly feel amazing …

Cable Television Advertising

Over the past couple weeks you’ve likely seen ( if you are between the ages of 18-25) our client’s television ads on cable television. We bought the entire DMA from Comcast Cable TV Advertising as opposed to buying zoned cable areas because for this particular client the entire market is within their target marketing area. This television ad is coupled with an ad buy …

What Was Your Favorite Super Bowl Commercial?

Here is a recap of all the Super Bowl spots complete with Reader’s Grades from adweek.com. Click the screenshot to view all the spots from The Big Game. Do you agree with the ratings readers gave the spots? My personal favorite spots were Cheerios ‘Gracie’, Volkswagen ‘Wings’, Turbo Tax ‘Prom”, Radio Shack ‘The Phone Call” and Wonderful Pistachios ‘Stephen Colbert’. …

Gene Juarez Salons & Spas Creates “Fanicures” to Support the Seattle Seahawks: Social Media Marketing

We love our client Gene Juarez Salons & Spas because they are willing to participate in fun marketing ideas! Partnering with influencer and media personality Jenni Hogan for their latest social media marketing campaign, we’ve created the #GJFanicure! Fan + Manicure = Fanicure. Jenni is beloved by many locals, and her enthusiasm added the horsepower needed for this social media …