Media Planner Vs Media Buyer

Media Planner vs Media Buyer: do you know the differences?

Many marketing and business people wonder what the difference between a Media Buyer and Media Planner is. In a traditional sizeable creative agency environment, there are often separate roles for the Media Planner vs Media Buyer. A Media Planner is typically responsible for analyzing data to ensure that advertising campaigns reach the right demographic most efficiently. These folks assess the …

Media Consumption Metrics: 11 Hours Per Day

If marketers were to believe media consumption metrics, it would seem that people either never sleep or never take their eyes off a device. While it may seem like there is a bit of a harsh truth to these metrics, it’s important to look a little deeper whenever new numbers are published. For instance, GWI recently released data on the average daily …

Seattle Advertising Agency: How to advertise your business

As the owner of a Seattle advertising agency, I can relate to business owners who are weighing heavily their advertising investments for 2018. With media fragmentation and 100+ cold calls a month from media reps pitching “the best opportunity”, “fire sale prices” or “their best station/website/audience” etc., how is the owner of a company (who has a million other things …

Traditional Advertising Agency – 2018 Advertising Costs

There are so many media options in 2018 that many business owners feel overwhelmed by the volume of cold calls they receive from advertising reps calling to sell them advertising. Our clients forward our traditional advertising agency sales pitches nearly every day that they’d like us to take a look at. Over the past 10 years we’ve seen thousands and …

Seattle Advertising Agency

Not everyone can afford a big ad agency. “Big” often means matching big fees and retainers for services and more often than not, if you’re a small to medium size advertiser, you’ll be passed down to junior executives cutting their teeth with your brand and your media dollars!  Thrive believes that the all advertisers deserve big attention from a professional …

Mandarin Seattle Magazine – Advertising to Chinese Investors

According to Tiger Oak Media, “As Seattle continues to top best-of lists and garner international attention, the area has become a smart and logical choice for Chinese investors, immigrants and visitors. The National Association of Realtors reports that China has more than 2 million millionaires, 47 percent of whom plan to move out of the country in the next five …

Instragram Advertising – Narrow Demographic Targeting for Real Estate Advertisers

Creative done by Red Propeller, we’re using Facebook’s ad platform to conduct a series of sponsored posts on Instagram. We’re currently running ads targeting a narrow audience by geotargeting and specifying user interests. Specifically selected demographics via Instagram advertising solutions allow us to invite engagement, likes and click throughs to the client website.

Spot Market TV Commercial – Seattle Market

Thought we’d share something we’ve been working on. We just placed a spot market buy in the Seattle Market (Nielsen Media Market DMA Rank #14) for USA Reading Clinics. Below is their spot which was produced by TVA Media Inc. Their TV messaging is mainly focused on reaching moms of children who are struggling with reading; and who have already …