Below you'll find a list of all posts that have been categorized as “ANALYTICS”
Advertising is an investment. If you are going to buy a home, how would you research the purchase? You’d look at the location, comps, school districts, quality of the house, neighborhood, community, property taxes, etc. You’d scrutinize every detail of your purchase because most home purchases are the largest purchases people make. Advertising is a substantial investment and requires as …
Do you know how to increase Click-through rates? People ask us if there is a trick to generating more significant ROI from a Display ad campaign. We also get asked what Retargeting is and about the best way to set up a digital marketing campaign. Our clients want to know how to improve their marketing campaign results. One question recently …
We wish local business owners knew that having a media buyer broker their advertising investments can save them thousands of dollars while dramatically increasing their marketing ROI. Professional management of media purchases significantly improves return on marketing investments, at no additional cost to your advertising budget. One of the most common responses we get when we explain our media buying …
Our company President, Robin Rucinsky, was recently a contributor to a fantastic report about reducing digital advertising CPMs. CPM stands for Cost Per Thousand, the cost you pay per 1,000 impressions of your ad. In this article, 25 digital marketing experts share 11 proven strategies to reduce your Facebook Ad CPM. Robin’s recommendation is Tip #2, along with the inside …
Advertising Pixels make the digital marketing world go round. And yet, they are sometimes almost an afterthought of modern marketers. First, you make the marketing plan, build your audience, design your creative, and get the campaign launched. Having the right tracking pixels placed can be almost forgotten. But when you are relying on lookalike targeting and prospecting to find more …
There sure is a lot of enthusiasm heading into 2020 about the economy, and that leads entrepreneurs and marketers to the question, “how do we reach the right customers?” Business owners all across the country are looking for the secret to reaching more qualified prospects with their advertising campaigns. The beauty of marketing strategy in the new year is that …