Below you'll find a list of all posts that have been categorized as “DIGITAL”
Assisted living advertising strategies and marketing active adult communities are becoming sought-after expertise as the senior living industry grows with an aging population. It requires a thoughtful approach to reach the right audience because it isn’t just about filling vacancies—it’s about connecting with potential residents and their adult children, both typically over 50, in a way that resonates with their …
With such a cluttered digital landscape, getting your brand in front of the right people is more complicated than ever. As a business owner or marketing director, juggling a dozen priorities—strategy, product, team management—advertising often feels like a beast you should tame but can’t quite wrangle. That’s where professional media buyers steps in. They’re not just an extra pair of hands; they’re …
We talk to business owners and marketers often who are surprised to learn they’re buying digital advertising all wrong. It’s not their fault. There is so much to do, and the complexity of digital advertising has become overwhelming. What business owner has time to become a digital advertising expert on top of all their other responsibilities? Marketing Directors are creative …
When businesses want to reach their target audience, one of the most effective strategies is media buying. It’s a term you’ve likely come across, but what exactly does it mean? In this beginner’s guide, we’ll break down the essentials of what is media buying and how it plays a pivotal role in paid advertising campaigns. What Is Media Buying? …
Podcasts have emerged as one of the most engaging and rapidly growing mediums for content consumption. With over 100 million podcast listeners in the United States as of 2023, the medium offers brands a unique opportunity to connect with highly targeted and loyal audiences. Podcast advertising has become a cornerstone for marketers looking to build trust, drive conversions, and achieve …
Sports remain a goldmine for brands seeking to reach large, engaged audiences. Among these events, few can rival the excitement and cultural significance of March Madness—the NCAA Men’s Basketball Tournament. Spanning three weeks and featuring 67 high-stakes games, March Madness draws millions of passionate viewers, offering advertisers an unparalleled opportunity to connect with consumers. However, to truly succeed in this …
For over a decade, our team has been buying programmatic advertising. Over those years, we’ve fine-tuned the process to get our clients the most significant ROI possible with the least amount of wasted advertising dollars while cracking down on ad fraud. We use AI, proprietary tools, and unique subscriptions to provide our clients with the best media-buying service possible. Digital …
To reach affluent adults over 50, your advertising campaign strategy must be aligned with their values, preferences, and media habits. Here are some proven approaches: 1. Embrace Traditional Media Affluent adults over 50 are likelier to engage with traditional media than younger demographics. – Television: Cable networks with quality programming or news channels attract this demographic. – …
The digital advertising landscape has experienced seismic shifts over the past few years, and 2025 is poised to be a turning point. While digital advertising has dominated for over a decade, traditional advertising tactics are making a notable comeback. Resurgence in Traditional Advertising isn’t a rejection of digital platforms but a reaction to the challenges plaguing the digital ad ecosystem—ranging …
Digital advertising uses online platforms, channels, and technologies to promote products, services, or brands to a targeted audience. It leverages the Internet to deliver advertisements in formats such as text, images, videos, and interactive media. Digital advertising offers businesses the ability to track performance metrics, target specific demographics, and adjust campaigns in real time. Let’s go through some key 2025 …