Advertising Pixels make the digital marketing world go round. And yet, they are sometimes almost an afterthought of modern marketers. First, you make the marketing plan, build your audience, design your creative, and get the campaign launched. Having the right tracking pixels placed can be almost forgotten. But when you are relying on lookalike targeting and prospecting to find more …
2020 Digital Advertising trends: quick guide to Programmatic Advertising
Programmatic advertising is automated digital advertising that optimizes the buying of digital ad inventory. With programmatic advertising, marketers can ensure that their advertising campaign is delivering the most effective ads to the target audience who is most likely to engage or convert. Here is a handy tool we’ve made available to our clients, a 2020 Digital Advertising Trends Glossary. This guide will …
Digital Video Advertising
As video consumption behaviors shift, so must marketers. While a lag between viewing behaviors and ad buying strategies remains, recent data suggests that marketers fed up with linear buys may now be ready to turn to programmatic digital video advertising soon. Today, marketers are running into numerous frustrations when attempting to run successful video ad campaigns. Indeed, according to a survey …
Here’s the Scoop on the Media We Buy Most
Much like you lean on the wisdom and experience of a trusted adviser to invest your personal money, working with our media buying team puts your advertising dollars in a powerful position. Thrive’s digital and traditional media buying services were created to bring you years of insider knowledge, through in-the-trenches experience in media sales. Uniquely positioned with “backstage pass” knowledge, …
Does Broadcast TV Advertising Work in 2020?
We recently posted a blog on Cable television advertising. To explain how Cable advertising works, we had to contrast it to Broadcast television advertising. As promised, this is the blog post that explains the value of Broadcast TV advertising, why an advertiser would use it in their media plan for 2020 and tips for how to buy Broadcast TV advertising. …
Is my phone listening to me?
Unless you’ve been living under a rock without a smartphone – yes, we can hear you. (Is your phone listening to you?) All of us, all of you. Us… being “the advertisers” You know that detailed conversation you had with your friend over brunch? Sharing summer plans, upcoming vacations, and what’s not to miss in the Nordstrom Anniversary sale? You …
Why you need UTM codes to track advertising results
Digital advertising and UTM codes go hand in hand. Like PB & J, you’ll wonder what you did without the two together. Here’s a quick marketing tip to give you the inside scoop on a tactic that will help you better track advertising results. Oh, wait, what is a UTM code? UTM stands for Urchin Tracking Module. Sounds fancy, right? …
Streaming TV advertising agency explains OTT Advertising and how to reach Cord-Cutters with Streaming Video ads.
Ok, so you want to reach the “Cord Cutters,” and you’re researching OTT advertising and how to hire a streaming TV advertising agency. First, let’s talk about who they are. There is a lot of hype about TV viewing habits changing. There is a good reason for that. But one crucial point I like to be sure advertisers consider is …
Predictive Marketing Is Here — Programmatic Advertising
Programmatic Advertising becomes predictive when marketers use real-time data and artificial intelligence to anticipate consumer needs. We’re doing this for City of Bothell. Programmatic advertising includes remarketing and prospecting display ads being served on the web and on social networks to bring users to their website who are more likely to complete the desired marketing conversion. Ask us how we can …