Below you'll find a list of all posts that have been categorized as “DIGITAL”
In the not-so-distant past, the world of targeted digital advertising was a landscape of manual processes, laborious negotiations, and limited targeting capabilities. Fast forward to today, and we find ourselves in the era of programmatic advertising—a transformative evolution that has reshaped the way brands connect with their audiences online. 1. The Dawn of Digital Advertising: The journey begins in the …
In a world driven by financial aspirations and economic ambitions, the choice of where to entrust one’s hard-earned money is of paramount importance. While traditional banks have been the go-to option for many, there exists an alternative that is steadily gaining recognition and popularity: credit unions. These community-focused financial institutions have a unique value proposition, and the key to their …
The world of casino advertising is a dynamic and highly competitive arena where creativity and strategy come together to captivate audiences and drive revenue. In this blog, we will delve into the captivating world of casino advertising, exploring the techniques, regulations, and the ever-evolving landscape of promoting casinos. The Casino Advertising Landscape The casino industry is known for its lavish …
Privacy in advertising has become a hot-button issue in recent years, driven by concerns about data breaches, consumer rights, and evolving regulations. State governments, in particular, have taken significant steps to protect individuals’ privacy online. In this blog, we’ll explore the landscape of privacy in advertising and provide guidance on how to stay compliant with state regulations. The Changing Landscape …
In today’s digital age, protecting personal data has become a paramount concern for individuals and organizations. The General Data Protection Regulation (GDPR) stands at the forefront of this effort, reshaping how data is handled and reinforcing the rights of data subjects. In this comprehensive guide, we will delve into the intricacies of GDPR, exploring its key principles, implications, and steps …
The Demise of Third-Party Cookies The digital advertising landscape is undergoing a profound transformation with the phasing out of third-party cookies. As privacy concerns grow and regulatory changes like GDPR and CCPA take hold, advertisers must adapt to this new reality. This blog post will explore strategies and approaches for how to successfully manage digital advertising without cookies. Third-party cookies …
OTT advertising is advertising through video ads on any device you stream video content. These ads, if bought strategically, should only run in long-form video programs, which we call Full Episodic Programming or FEP. FEP is a fancy way of saying that your ads stream in full-length TV shows or movies, not in a short cat video. OTT ads are …
So you’re heading into the new year wondering how to stay ahead of your competition. Business is tougher in a challenging economy, and you can’t afford to have an inferior digital advertising strategy. You may have never had a media buyer working for you until now! This year is the year you outsmart your competitor by calling in the media …
Programmatic advertising describes the use of Artificial Intelligence to automate the buying, selling, and placement of advertising. This approach allows advertisers to target very specific audiences and adjust their advertising campaigns in real-time based on data and analytics. We get asked fairly often what is Programmatic Advertising, so here’s a new post to give you a quick rundown of this …
First things first, Remarketing. So you want to start advertising your business, and there are more options than you can wrap your head around. Start with Remarketing. Remarketing is serving banner ads to people who visit your website after they leave. Remarketing, sometimes called Retargeting, is the lowest-hanging fruit in marketing. Do not miss that opportunity. Do you see that …
