Below you'll find a list of all posts that have been categorized as “DIGITAL”
Digital Radio advertising is ads that run anywhere on a digital audio platform. It can mean podcast advertising, digital music subscription advertising (Pandora, Spotify, SoundCloud), or digital radio streaming like iHeartRadio and SiriusXM. We have extensive experience buying digital radio advertising, and one of our go-to products is Pandora Radio, owned by SiriusXM. Here is a quick rundown of digital …
Have you been struggling with the Facebook ad “glitches?” You’re not alone. Many changes to Facebook and Instagram’s advertising platform have limited advertiser’s ability to advertise like they use to. These glitches and restrictions lead advertisers to search for alternatives to Facebook advertising, and we’ve got several ideas to share with you. We do buy social media ads, but we’re …
Two of our favorite markets to work in right now are North Idaho and Boise. Our media buying expertise allows us to serve marketers far and wide, and one of the hottest markets in the country this year has been Idaho. Expanding Thrive has been a goal of ours for a while, and we see it happening in a big …
Our company President, Robin Rucinsky, was recently a contributor to a fantastic report about reducing digital advertising CPMs. CPM stands for Cost Per Thousand, the cost you pay per 1,000 impressions of your ad. In this article, 25 digital marketing experts share 11 proven strategies to reduce your Facebook Ad CPM. Robin’s recommendation is Tip #2, along with the inside …
Here are four reasons to love Pandora Radio advertising Advertisers love Pandora Radio for many reasons. Let’s start with #1. 1) No clutter. Pandora serves only four minutes of ads per hour. Traditional radio serves about 16 minutes, more than 25% of the hour! Yikes. 2) Pandora users are logged into their account when they listen. Users are required to …
Well, I’m glad I’m not the only one who has watched more TV this past seven weeks than I have in the past seven years. The ratings are in, and it’s not just the TV news networks that have sky-high Nielsen ratings! It’s HGTV and Food Network too. And Netflix, Prime Video, Disney +, and all the media, actually! Nothing …
With the steady decline in the stock market and general uncertainty of what’s to come, some marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? Here …
So you’ve thought about advertising on Pandora Radio, but you’re not sure where to start. You’ve landed on the right page because we’re experts at buying Pandora advertising, and we’ve bought so much of their inventory over the years we can give you the inside scoop on how to make Pandora Radio advertising work. You might be considering traditional Radio, …
Advertising Pixels make the digital marketing world go round. And yet, they are sometimes almost an afterthought of modern marketers. First, you make the marketing plan, build your audience, design your creative, and get the campaign launched. Having the right tracking pixels placed can be almost forgotten. But when you are relying on lookalike targeting and prospecting to find more …
Programmatic advertising is automated digital advertising that optimizes the buying of digital ad inventory. With programmatic advertising, marketers can ensure that their advertising campaign is delivering the most effective ads to the target audience who is most likely to engage or convert. Here is a handy tool we’ve made available to our clients, a 2020 Digital Advertising Trends Glossary. This guide will …