Luxury Marketing: Advice to Advertisers Who Run Luxury Marketing Campaigns

We create advertising plans that are targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using the statistical characteristics of populations, advertisers identify the target audiences that they want to reach with advertising.  Since our core service, media buying, requires us to be experts at identifying the best …

Digital Targeted Advertising: Tactics to Target at Every Level of User Engagement

Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …