Below you'll find a list of all posts that have been categorized as “media buying agency”
Have you ever heard marketing people talk about “Programmatic Advertising” and wondered what they’re talking about? If you have, you’re not alone. Jargon confuses people and us marketers are some of the worst offenders. Programmatic Marketing doesn’t have to be confusing and if we drop the jargon and explain it in layman’s terms, you’ll probably be pretty excited about it. …
Media buyers? Let’s break it down. We leave the creatives to the creative. Chances are you have enough cooks in the kitchen. Between you, your VP, and the office dog’s chief strategist, we get the drill. You’ve spent all this time, energy (not to mention budget) working with a creative services firm – you’ve got a new brand, a new …
Have you ever heard of a Demographer? A Demographer is someone who studies human populations, in particular, their size and composition. They study births, deaths, and migration. An advertising strategy that is crafted with demography is more effective and delivers greater ROI! Demography in Advertising Demographer Ken Gronbach explains that Demography demonstrates the “enormous power of counting people, promote[s] the …
