We recently posted a blog on Cable television advertising. To explain how Cable advertising works, we had to contrast it to Broadcast television advertising. As promised, this is the blog post that explains the value of Broadcast TV advertising and why an advertiser would use it in their media plan for 2019. My background is in Broadcast TV sales. I …
How to make radio advertising work in 2018
My husband and I use media very differently. I stream podcasts and audiobooks when I’m at home doing laundry or cleaning the house. I listen to Pandora while I’m driving if I want to relax or to an audiobook when I need to finish the book before I have to digitally return it to the library. My husband is a …
This one marketing mistake is costing you thousands
Over the past decade we’ve had the privilege of working with countless Marketing Managers. One of the things we enjoy the most is getting to know each of them and learning how they work best. We’ve learned a lot from our clients. They provide us opportunities to learn alongside them while discussing marketing challenges and we find that those experiences …
What everyone ought to know about Millennial Marketing
We know how to make advertising campaigns work over here especially when it comes to Millennial Marketing. Millennial Moms are a demographic specialty of ours. Marketing Tip: If you’re marketing to moms, Millennial or GenX , think BUSY. Moms are busy! So how do you reach moms on the go? We have so many ideas! We’ll help you! Moms are buying things all. the. time. Big things and little …
How to beat the fear of not having enough
You want to know the one secret to beating the fear of not having enough? It may surprise you. It’s too simple. So many business owners have fears. Can you relate? What if: a contract doesn’t renew? the economy changes? you have to go back to the corporate world? there’s not even a job in the corporate world for you …
A secret of successful entrepreneurs
This blog is so short it will take you less time to read than grabbing a coffee, but it could be perspective changing for you and just what you needed to read today. Identify what your entrepreneurial goals are and stay focused on them. Believe in yourself. Don’t let others’ goals, successes or failures take your eyes off of your own …
Marketing to everyone is marketing to no one
Business Tip: Know which customers aren’t right for you. If you’re like me, when you first started your business, there was a tendency to mistakenly think every prospect is a potential customer. Over time though, you realize that a square peg in a round hole doesn’t yield a happy life. Identifying your ideal customers allows you to focus on serving …
Why you should never forget to collect your customer’s email
Thrive Marketing Tip: Maybe I’ve watched too many Disney movies. I do have 3 daughters… But I think of getting customers’ email addresses as collecting glass slippers. The Prince couldn’t have tracked Cinderella down without her glass slipper! It was the only clue he had to figure out who she was. When customers come to your store or business, give them an opportunity to …
Entreleadership: Staying Motivated
But most of us wouldn’t want it any other way, am I right?
Can you hear me now? (Is my phone listening to me?)
Unless you’ve been living under a rock without a smartphone – yes, we can hear you. (Is your phone listening to you?) All of us, all of you. Us…. being “the advertisers” You know that detailed conversation you had with your friend over brunch? Sharing summer plans, upcoming vacations, and what’s not to miss in the Nordstrom Anniversary sale? You …
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