Broadcast TV advertising in 2019

We recently posted a blog on Cable television advertising. To explain how Cable advertising works, we had to contrast it to Broadcast television advertising. As promised, this is the blog post that explains the value of Broadcast TV advertising and why an advertiser would use it in their media plan for 2019. My background is in Broadcast TV sales. I …

This one marketing mistake is costing you thousands

Over the past decade we’ve had the privilege of working with countless Marketing Managers. One of the things we enjoy the most is getting to know each of them and learning how they work best. We’ve learned a lot from our clients. They provide us opportunities to learn alongside them while discussing marketing challenges and we find that those experiences …

What everyone ought to know about Millennial Marketing

We know how to make advertising campaigns work over here especially when it comes to Millennial Marketing. Millennial Moms are a demographic specialty of ours. Marketing Tip: If you’re marketing to moms, Millennial or GenX , think BUSY. Moms are busy! So how do you reach moms on the go? We have so many ideas! We’ll help you! Moms are buying things all. the. time. Big things and little …

How to beat the fear of not having enough

You want to know the one secret to beating the fear of not having enough? It may surprise you. It’s too simple. So many business owners have fears. Can you relate? What if: a contract doesn’t renew? the economy changes? you have to go back to the corporate world? there’s not even a job in the corporate world for you …

A secret of successful entrepreneurs

This blog is so short it will take you less time to read than grabbing a coffee, but it could be perspective changing for you and just what you needed to read today.   Identify what your entrepreneurial goals are and stay focused on them. Believe in yourself. Don’t let others’ goals, successes or failures take your eyes off of your own …

Marketing to everyone is marketing to no one

Business Tip: Know which customers aren’t right for you. If you’re like me, when you first started your business, there was a tendency to mistakenly think every prospect is a potential customer. Over time though, you realize that a square peg in a round hole doesn’t yield a happy life. Identifying your ideal customers allows you to focus on serving …

Why you should never forget to collect your customer’s email

Thrive Marketing Tip: Maybe I’ve watched too many Disney movies. I do have 3 daughters… But I think of getting customers’ email addresses as collecting glass slippers. The Prince couldn’t have tracked Cinderella down without her glass slipper! It was the only clue he had to figure out who she was. When customers come to your store or business, give them an opportunity to …