white label media buyers seattle

What are White Label Media Buyers?

Let’s talk about the missing piece of the puzzle: media buying. Creative advertising agencies have the creativity, vision, and talent to craft compelling campaigns that captivate audiences – but what about getting those campaigns in front of the right people, at the right time, on the right platforms? That’s where a white-label media buying team like Thrive Advertising comes in. …

marketing manager

You Might Be a Marketing Manager If…

Are you constantly living, breathing, and dreaming about marketing strategies? Do you analyze every ad you see on TV or billboards while thinking about how you’d do it better? Congratulations, you might be a marketing manager! Here are some signs that confirm your suspicion: 1. Your Brain Is a Constantly Running Ad Campaign You can’t watch a commercial without mentally …

thrive advertising media buying agency in seattle

The Power of Media Buyers: Elevating Your Advertising Strategies

In the ever-evolving landscape of advertising, media buyers have become increasingly indispensable for businesses aiming to maximize their reach and impact. Marketing managers and business owners often wear multiple hats, juggling various responsibilities. A media buyer’s expertise and help can make a significant difference in crafting and managing successful advertising campaigns making marketers and entrepreneurs ecstatic about having one on …

political advertising on local TV

The Power and Pitfalls of Political Advertising on Local TV

In modern politics, the role of media in shaping public opinion cannot be underestimated. Among the various mediums, local television has remained a powerful platform for political advertising. This blog delves into the dynamics, impact, and challenges of political advertising on local TV. The 2024 election cycle is expected to shatter political advertising spending records. The Significance of Local TV Advertising: Local …

telemundo and univision advertising

Unlocking the Power of Spanish-Language Advertising: Telemundo and Univision’s Reach in the U.S.

In the diverse landscape of American media, the importance of reaching different cultural and linguistic demographics cannot be overstated. Spanish-speaking communities in the United States represent a significant and growing portion of the population, and advertisers have recognized the need to engage with this audience effectively. Telemundo and Univision, two of the leading Spanish-language television networks in the U.S., play …

privacy in advertising

Navigating Privacy in Advertising: A Guide to State Regulations

Privacy in advertising has become a hot-button issue in recent years, driven by concerns about data breaches, consumer rights, and evolving regulations. State governments, in particular, have taken significant steps to protect individuals’ privacy online. In this blog, we’ll explore the landscape of privacy in advertising and provide guidance on how to stay compliant with state regulations. The Changing Landscape …

digital advertising without cookies ad agency

Digital Advertising without Cookies: Marketing in a Cookie-Less World

The Demise of Third-Party Cookies The digital advertising landscape is undergoing a profound transformation with the phasing out of third-party cookies. As privacy concerns grow and regulatory changes like GDPR and CCPA take hold, advertisers must adapt to this new reality. This blog post will explore strategies and approaches for how to successfully manage digital advertising without cookies. Third-party cookies …

Boosting Businesses: The Crucial Role of a Local Media Buyer in Today’s Digital Landscape

In our fast-paced digital era, where online opportunities abound, local businesses require more than a physical presence to thrive. Introducing the media buyer, a professional who has the potential to redefine the trajectory of local businesses by expanding their reach and influence. In this article, we’ll delve into the pivotal role a media buyer plays in supporting local businesses and …

How to reach affluent audiences with 52% higher income

You want to know how to reach affluent audiences. You’ve landed in the right place! Today’s blog is about reaching a niche audience of Chinese Americans and the greater Asian American demographic. Chinese Americans’ median household income is $85,229, compared with the general market Americans’median household income of $63,922. Taiwanese Americans have an even higher income as one of the …

radio endorsements advertising

Make Radio Endorsements Part of Your Advertising Strategy

In 2023, traditional radio advertising may still be valuable for businesses looking to reach a specific audience. While digital advertising has undoubtedly grown in popularity, radio advertising can still provide several benefits for businesses and brands willing to invest in it. Radio endorsements can be a valuable part of your advertising strategy! Endorsements are when your company partners with a …