My husband and I use media very differently. I stream podcasts and audiobooks when I’m at home doing laundry or cleaning the house. I listen to Pandora while I’m driving if I want to relax or to an audiobook when I need to finish the book before I have to digitally return it to the library. My husband is a …
Can you hear me now? (Is my phone listening to me?)
Unless you’ve been living under a rock without a smartphone – yes, we can hear you. (Is your phone listening to you?) All of us, all of you. Us…. being “the advertisers” You know that detailed conversation you had with your friend over brunch? Sharing summer plans, upcoming vacations, and what’s not to miss in the Nordstrom Anniversary sale? You …
Programmatic Advertising: What the heck is it?
Have you ever heard marketing people talk about “Programmatic Advertising” and wondered what they’re talking about? If you have, you’re not alone. Jargon confuses people and us marketers are some of the worst offenders. Programmatic Advertising doesn’t have to be confusing and if we drop the jargon and explain it in layman’s terms, you’ll probably be pretty excited about it. …
Why you need UTM codes
Digital advertising and UTM codes go hand in hand. Like PB & J, you’ll wonder what you did without the two together. Oh wait, what is a UTM code? UTM stands for Urchin Tracking Module. Sounds fancy, right? It’s fairly simple! A UTM code is a line of code that you can attach to a custom URL to track a …
Gen Z… where you won’t be finding them in the media
Gen Z is already moving away from Facebook….what’s next? Born between 1995 & 2010, Generation Z is growing up quickly and consuming content along the way. “Generally, members of Gen Z are tech-savvy, pragmatic, open-minded, individualistic — but also socially responsible,” An Hodgson, an income and expenditure manager at Euromonitor International, told Business Insider.” Business Insider goes on to remind …
Media buyers? Let’s break it down.
Media buyers? Let’s break it down. We leave the creatives to the creative. Chances are you have enough cooks in the kitchen. Between you, your VP, and the office dog’s chief strategist, we get the drill. You’ve spent all this time, energy (not to mention budget) working with a creative services firm – you’ve got a new brand, a new …
It’s our 8th Birthday today!
8 years ago today I left a great job selling television advertising for ABC to start an advertising agency. It was 2008, during the Obama presidential election and start of the Great Recession. It was a big leap of faith that paid off. I’m so thankful for the great team of people I have had supporting me and cheering me …
Seattle Advertising Agency
Not everyone can afford a big ad agency. “Big” often means matching big fees and retainers for services and more often than not, if you’re a small to medium size advertiser, you’ll be passed down to junior executives cutting their teeth with your brand and your media dollars! Thrive believes that the all advertisers deserve big attention from a professional …
Marketing Strategy: Digital Advertising via LinkedIn, Facebook, Pandora and Retargeting Coupled with Traditional Advertising
A lot of media buyers are good at helping clients buy one type of advertising. Most buyers are best at either traditional or digital (non-traditional) advertising. Many seasoned buyers are well acquainted with traditional advertising like television, radio, print, billboards, etc. Many newer media buyers (having gone into media buying with the past 5-10 years) are good at digital media …