Below you'll find a list of all posts that have been categorized as “Uncategorized”
In the diverse landscape of American media, the importance of reaching different cultural and linguistic demographics cannot be overstated. Spanish-speaking communities in the United States represent a significant and growing portion of the population, and advertisers have recognized the need to engage with this audience effectively. Telemundo and Univision, two of the leading Spanish-language television networks in the U.S., play …
Privacy in advertising has become a hot-button issue in recent years, driven by concerns about data breaches, consumer rights, and evolving regulations. State governments, in particular, have taken significant steps to protect individuals’ privacy online. In this blog, we’ll explore the landscape of privacy in advertising and provide guidance on how to stay compliant with state regulations. The Changing Landscape …
The Demise of Third-Party Cookies The digital advertising landscape is undergoing a profound transformation with the phasing out of third-party cookies. As privacy concerns grow and regulatory changes like GDPR and CCPA take hold, advertisers must adapt to this new reality. This blog post will explore strategies and approaches for how to successfully manage digital advertising without cookies. Third-party cookies …
In our fast-paced digital era, where online opportunities abound, local businesses require more than a physical presence to thrive. Introducing the media buyer, a professional who has the potential to redefine the trajectory of local businesses by expanding their reach and influence. In this article, we’ll delve into the pivotal role a media buyer plays in supporting local businesses and …
You want to know how to reach affluent audiences. You’ve landed in the right place! Today’s blog is about reaching a niche audience of Chinese Americans and the greater Asian American demographic. Chinese Americans’ median household income is $85,229, compared with the general market Americans’median household income of $63,922. Taiwanese Americans have an even higher income as one of the …
In 2023, traditional radio advertising may still be valuable for businesses looking to reach a specific audience. While digital advertising has undoubtedly grown in popularity, radio advertising can still provide several benefits for businesses and brands willing to invest in it. Radio endorsements can be a valuable part of your advertising strategy! Endorsements are when your company partners with a …
A media buyer is a professional who is responsible for the negotiation and ongoing management of purchasing advertising space for their clients. This typically involves conducting market research to identify the most appropriate channels for advertising, negotiating rates with media outlets, managing the placement and timing of advertisements to maximize their effectiveness, and making optimizations throughout ad campaigns to increase return on investments. Media buyers may work …
I have to tell you a funny story. It’s about my friend Dave who is in his mid-30s. Dave’s dad is in his early 60s and has been a salesman his entire life. Known for being able to sell snow to an Eskimo, Dave’s dad Ron recently got a job with a slick digital marketing agency. Ron knows nothing about …
When starting a business, you tend to think every prospect is a potential customer. Over time though, you realize that is a terrible way to run a business! Identifying your ideal customers and marketing directly to them allows you to focus on better serving your client base and saves a ton of money in wasted advertising investments. The top reasons …
Demand Side Platforms (DSP) are used to setup and manage programmatic ad campaigns outside of the walled gardens, and across all publisher inventory, connected TV spots, and in-app content. Top DSPs like Amazon Advertising and Google’s Display and Video 360 are sophisticated tools that can set you apart from your competition. To individually access any of the market-leading DSPs, brands …