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In 2023, traditional radio advertising may still be valuable for businesses looking to reach a specific audience. While digital advertising has undoubtedly grown in popularity, radio advertising can still provide several benefits for businesses and brands willing to invest in it. Radio endorsements can be a valuable part of your advertising strategy! Endorsements are when your company partners with a …
A media buyer is a professional who is responsible for the negotiation and ongoing management of purchasing advertising space for their clients. This typically involves conducting market research to identify the most appropriate channels for advertising, negotiating rates with media outlets, managing the placement and timing of advertisements to maximize their effectiveness, and making optimizations throughout ad campaigns to increase return on investments. Media buyers may work …
I have to tell you a funny story. It’s about my friend Dave who is in his mid-30s. Dave’s dad is in his early 60s and has been a salesman his entire life. Known for being able to sell snow to an Eskimo, Dave’s dad Ron recently got a job with a slick digital marketing agency. Ron knows nothing about …
When starting a business, you tend to think every prospect is a potential customer. Over time though, you realize that is a terrible way to run a business! Identifying your ideal customers and marketing directly to them allows you to focus on better serving your client base and saves a ton of money in wasted advertising investments. The top reasons …
Demand Side Platforms (DSP) are used to setup and manage programmatic ad campaigns outside of the walled gardens, and across all publisher inventory, connected TV spots, and in-app content. Top DSPs like Amazon Advertising and Google’s Display and Video 360 are sophisticated tools that can set you apart from your competition. To individually access any of the market-leading DSPs, brands …
What types of Digital Marketing do we offer at Thrive Advertising? All the types. That’s the simple answer. What digital marketing tactics do we deploy most often? Programmatic Advertising is our most commonly executed digital marketing strategy. Why do we love this tactic? Programmatic advertising gives you, the advertiser, the power to deliver personalized, always-on, highly relevant ads to current …
My husband and I use media very differently. I stream podcasts, digital radio, and audiobooks when I’m at home or in the car. My husband is a radio guy. Radio advertising in 2022 works for my husband, but it doesn’t work for me. It doesn’t work on me because I don’t listen to the radio. My husband though is a …
We have a diverse group of clients in our advertising agency. Our customers have many different demographics. Some businesses want to reach Men ages 25-54 with their advertising. Other clients only are interested in Women. Some market to families and others are looking for Millennials, Generation Y. Today, we’re discussing Millennial Marketing Plans. You can expect to learn in this …
You need to capitalize on the massive amount of users shopping and searching on their devices and computers! Creating smart and targeted ads helps with brand awareness and sales goals. Let us help you target the right people using our smart AI technology media buying experience. Let’s unleash proven AI Marketing Tactics together! We know, we know. Every digital AI …
Hulu advertising research requires a greater understanding of the larger OTT advertising landscape. So you are researching how to advertising on Hulu Advertising, or perhaps you’re interested in advertising on streaming TV. Still, you aren’t sure where to begin because that whole thing is a big animal! Today I’m going to tackle a vast topic and breakdown how advertising in …