Programmatic Advertising: What the heck is it?

Have you ever heard marketing people talk about “Programmatic Advertising” and wondered what they’re talking about? If you have, you’re not alone. Jargon confuses people and us marketers are some of the worst offenders. Programmatic Advertising doesn’t have to be confusing and if we drop the jargon and explain it in layman’s terms, you’ll probably be pretty excited about it. …

Is Cable TV advertising still relevant?

We are kicking of a series of blogs about different advertising mediums and when they’re appropriate advertising vehicles for your business. With so many advertising options today, advertisers are more confused than ever about the many options available in both traditional and digital advertising. So as an advertising agency that focuses on the placement of advertising, we’ll share with you …

Gen Z… where you won’t be finding them in the media

Gen Z is already moving away from Facebook….what’s next? Born between 1995 & 2010, Generation Z is growing up quickly and consuming content along the way. “Generally, members of Gen Z are tech-savvy, pragmatic, open-minded, individualistic — but also socially responsible,” An Hodgson, an income and expenditure manager at Euromonitor International, told Business Insider.” Business Insider goes on to remind …

Does Pandora advertising work?

Want to know a secret? There is one (ok, two but this blog is only going to share one) media that we buy consistently for clients  that always produces ROI. We probably shouldn’t share it with the internet because we want all the inventory to ourselves. But since we’re an agency that takes pride in educating our clients and delivering …

Viral Marketing: What does it take to go viral?

Curious about viral marketing? If you haven’t already, it’s time to check out this quick, insightful TED talk about with Dao Nguyen, a media Analytics Expert at Buzzfeed. Buzzfeed, is known to have a knack for what will go viral. (How else can you explain 800,000 people gathering online to watch nearly 700 rubber bands combust a watermelon?!?)  As a …

What’s OTT Advertising? Over the Top & Advanced TV

As TV viewing habits continue to change, advertisers are searching for new ways to engage with these fragmented audiences. We’re seeing more and more marketers shifting a large portion of their ad budgets to over-the-top, or “OTT advertising”, services which draw a growing number of viewers away from traditional television advertising, particularly those from the younger demos advertisers covet. (AdWeek 1.17.18) …