Is Programmatic Digital Advertising a Smart Idea? (Hint: You Need a Professional Media Buyer to Make It Work)

Programmatic digital advertising—where ad space is snapped up through automated, data-driven platforms—has taken the marketing world by storm. It’s fast, it’s scalable, and it’s everywhere. But is it effective? The short answer: yes, when done right. The longer answer reveals why hiring a professional media buyer is non-negotiable if you want to turn this tech into a profit engine rather …

media buying in seattle downtown seattle

What Is Media Buying? How to Make Smarter Marketing Investments in Seattle  

If you’re a business in Seattle looking to maximize your advertising budget, understanding media buying is essential. Whether you’re running digital ads, TV commercials, or out-of-home (OOH) ads like billboards and transit placements, effective media buying in Seattle ensures your message reaches the right audience at the right time—without overspending.   In this guide, we’ll break down the media buying …

boost furniture store sales media buyer

9 Marketing Tactics to Boost Furniture Store Sales

Furniture stores face unique challenges in 2025. With customers having access to endless options online and in-store, crafting effective advertising strategies is essential to draw attention and drive sales. Below are tried-and-true advertising tactics to boost furniture store sales and elevate your visibility and impact.   1. Highlight What Makes Your Store Unique Identify and feature your unique selling proposition …

Resurgence in Traditional Advertising

Why 2025 Will See a Resurgence in Traditional Advertising

The digital advertising landscape has experienced seismic shifts over the past few years, and 2025 is poised to be a turning point. While digital advertising has dominated for over a decade, traditional advertising tactics are making a notable comeback. Resurgence in Traditional Advertising isn’t a rejection of digital platforms but a reaction to the challenges plaguing the digital ad ecosystem—ranging …

2025 Digital Advertising strategies

2025 Digital Advertising Strategies to Bring New Customers to Your Business

Digital advertising uses online platforms, channels, and technologies to promote products, services, or brands to a targeted audience. It leverages the Internet to deliver advertisements in formats such as text, images, videos, and interactive media. Digital advertising offers businesses the ability to track performance metrics, target specific demographics, and adjust campaigns in real time.  Let’s go through some key 2025 …

digital marketing reports

Digital Marketing Reports : Navigating the Metrics Maze

Digital advertising success hinges on more than just creative content and catchy slogans. It’s about data—harnessing the power of metrics to measure performance, optimize strategies, and drive meaningful results. In this blog post, we’ll delve into the intricacies of digital marketing reports and metrics in digital advertising, shedding light on key concepts and best practices for success. 1. Defining Key …

local media buyers seattle

Connected TV Advertising in 2025: Local Media Buyers’ Perspective

As we head into 2025, Connected TV (CTV) advertising is becoming one of the most effective ways for brands to reach their audiences. With more and more people opting to stream their favorite shows, movies, and live events, CTV is rapidly transforming into the go-to platform for advertisers. For local businesses, however, navigating this space can be tricky. It’s not …

understanding ad fraud tactics

Understanding Ad Fraud and How to Combat It in Advertising Campaigns

Online advertising is essential for brands and businesses looking to reach their target audience. However, the rise of digital advertising has created an equally sophisticated problem: ad fraud. Understanding Ad Fraud is critical to your campaign’s success. Ad fraud siphons billions of dollars from advertisers each year, making it one of the biggest challenges for marketers and businesses. In this …

Combating Digital Advertising Fraud

Combating Digital Advertising Fraud: Strategies and Why You Need a Media Buyer

In the world of digital advertising, where every click, impression, and conversion counts, there’s a lurking threat that can undermine the integrity of campaigns and drain budgets: digital advertising fraud. From bots masquerading as legitimate users to fraudulent clicks and impressions, the landscape is rife with deceitful practices that siphon resources and distort performance metrics. In this blog post, we’ll …

north idaho advertising agency owner and team athol advertising agency

Woman-Owned Media Buying Company

Thrive Advertising is a 100% woman-owned business based in Washington state, serving clients across the United States. Founded in 2009 on a commitment to excellence, Thrive Advertising is not only a city of Seattle self-declared women-owned business but also a recognized entity by the Department of Enterprise Services mini-business program. Additionally, Thrive Advertising is on its journey toward achieving OMWBE …