Today we’re working on a media plan specifically targeting a niche demographic, Chinese Consumers. We’ve been looking specifically at local publications and also at the largest publisher in the U.S. which happens to have a local presence here in Seattle. There are other ways to reach this target demographic that we’d be happy to discuss with an interested advertiser in …
Understanding the ROI of Your Advertising Investments
Advertising is an investment and it should be treated as such. If you were going to buy a home, how would you research the purchase? You’d look at location, comps, school districts, quality of home, neighborhood, community, property taxes etc. You’d scrutinize every detail of your purchase because most home purchases are the largest purchases people make. Advertising is a …
Seattle Advertising Agency
Not everyone can afford a big ad agency. “Big” often means matching big fees and retainers for services and more often than not, if you’re a small to medium size advertiser, you’ll be passed down to junior executives cutting their teeth with your brand and your media dollars! Thrive believes that the all advertisers deserve big attention from a professional …