Gen Z… where you won’t be finding them in the media

Gen Z is already moving away from Facebook….what’s next? Born between 1995 & 2010, Generation Z is growing up quickly and consuming content along the way. “Generally, members of Gen Z are tech-savvy, pragmatic, open-minded, individualistic — but also socially responsible,” An Hodgson, an income and expenditure manager at Euromonitor International, told Business Insider.” Business Insider goes on to remind …

Pandora Vs. Spotify Advertising

Pandora advertising is of interest to many of our clients. As this ad space grows, we’re increasingly seeing an interest in Spotify as well. “Digital audio is booming: Ad revenue grew 42 percent in the first half of 2017 after generating $1.1 billion in 2016, according to the Interactive Advertising Bureau.” We’ve seen first hand the great ROI this medium …

Seattle Advertising Agency

Hi there! Thanks for taking the time to research our Seattle advertising agency. There are many advertising agencies in Seattle and we’re thrilled that you’ve stumbled across our blog and are taking the time to get to know us a little bit. We’re Thrive Advertising, an media buying agency that has been serving clients locally and nationally for the past …

Viral Marketing: What does it take to go viral?

Curious about viral marketing? If you haven’t already, it’s time to check out this quick, insightful TED talk about with Dao Nguyen, a media Analytics Expert at Buzzfeed. Buzzfeed, is known to have a knack for what will go viral. (How else can you explain 800,000 people gathering online to watch nearly 700 rubber bands combust a watermelon?!?)  As a …

OTT Advertising Measurement and Advanced Television Advertising

“As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or OTT, services which draw a growing number of viewers away from traditional television advertising, particularly those from the younger demos advertisers covet.” …

Seattle Advertising Agency: How to advertise your business

As the owner of a Seattle advertising agency, I can relate to business owners who are weighing heavily their advertising investments for 2018. With media fragmentation and 100+ cold calls a month from media reps pitching “the best opportunity”, “fire sale prices” or “their best station/website/audience” etc., how is the owner of a company (who has a million other things …

Real Estate Advertising: Luxury Real Estate

These beautiful real estate advertising ads were designed by one of Seattle’s best graphic designers, Bryce Bernard, for our luxury real estate client Summerwell Homes. New Year, New Home! Imagine starting the new year in an award-winning luxury new home community just minutes from the city! o Summerwell’s 16 homes, designed by renowned McCullough Architects, reflect a contemporary design aesthetic …

Luxury Marketing: advertising to an affluent demographic

We market to many demographics. Our service and value proposition for our advertising clients is knowing the media market and understanding through experience the best media channels for reaching specific demographics. A demographic in particular that we’ve been recognized for being successful at reaching is advertising to the affluent. Luxury marketing to affluent consumers is not as easy as geotargeting …