OTT Advertising Measurement and Advanced Television Advertising

“As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or OTT, services which draw a growing number of viewers away from traditional TV, particularly those from the younger demos advertisers covet.” (AdWeek …

Marketing Luxury Real Estate

These beautiful ads were designed by graphic designer Bryce Bernard for our client Summerwell Homes. New Year, New Home! Imagine starting the new year in an award-winning luxury new home community just minutes from the city! o Summerwell’s 16 homes, designed by renowned McCullough Architects, reflect a contemporary design aesthetic with clean lines, open spaces, dramatic interior lighting from sensitive …

Talking Points

Did you know? The DOW’s record close in 2017 ended with six full weeks of gains- the last time that happened was in 1954.-CNBC.com, December 29, 2017 January 17 is popularly thought to be the day when a large number of people abandon their New Year’s resolutions. -Timeanddate.com The equivalent of 65 years of video are uploaded to YouTube each …

Marketing to the Affluent

We market to many demographics. Our service and value proposition for our advertising clients is knowing the media market and understanding through experience the best media channels for reaching specific demographics. A demographic in particular that we’ve been recognized for being successful at reaching is advertising to the affluent. Marketing to affluent consumers is not as easy as geotargeting an …

2018 Media Planning is Now

2018 is here! If you’re like some of our clients you may be having that moment of realizing your 2018 advertising plans should have been in place. Don’t panic. We’re working on 2018 media buys right now and this is an excellent time to do it! It’s always nice to book early and while 4th quarter does give more time …

Opportunity Costs: Making Better Advertising Investments

There are so many media options in 2018 that many business owners feel overwhelmed by the volume of cold calls they receive from advertising reps calling to sell them advertising. Our clients forward us sales pitches nearly every day that they’d like us to take a look at. Over the past 10 years we’ve seen thousands and thousands of advertising …

Seattle Advertising in 2018 Using Demography

What is Demography? Stockholm University defines it as “the study of human populations – their size, composition and distribution across space – and the process through which populations change. Births, deaths and migration are the ‘big three’ of demography, jointly producing population stability or change.” How is Demography relevant to media buying and advertising? Demography is important in understanding marketing …

Between Generation X and the Millennials: Meet the “Xennial” Demographic

Finally! My generational identity has been defined! Thank you Marleen Stollen und Gisela Wolf for accurately painting the picture of the challenge that so many advertisers, trying to reach this unique demographic, face. There are major differences between a Millennial and a Generation X. Now those differences can be classified into a neat and tidy demographic of it’s own! Meet …

Thriving, Expanding, and Breaking Records

A great success story to share for a client that we’ve been media buying for this year! What a great article sharing the wonderful growth and expansion Seabrook has had in 2017. Washington’s beach town enjoyed record-breaking home sales and vacation rental rates this summer. If you’ve never had an opportunity to visit Seabrook, it’s worth checking out. Congratulations to …

Advertising Using Native Content

We recently worked with KOMO 4 and Seattle Refined to have this beautiful segment produced for Fort Lawton. It turned out fantastic. This type of sponsored content provides value beyond the initial television airing and online posting. It’s about giving the client content to share socially and to re-purpose for sales efforts in the future. Additionally, the back link provided …