We create advertising plans targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising. Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for reaching custom …
Digital Targeted Advertising: Tactics to Target at Every Level of User Engagement
Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …
Marketing to Millennials through TV Ads, Discussing Emojis
This AdWeek article shares a great example of how to advertise to Millennials. Always Brand pokes at the female emoji options, resonating with Millennials and females across the country who want to feel empowered and strong versus or a tiara-wearing, valley girl. #asif #emoji