Luxury Marketing: Advice to Advertisers Who Run Luxury Marketing Campaigns

We create advertising plans that are targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising.  Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for …

This ONE Marketing Mistake is Costing You Thousands

Over the past decade we’ve had the privilege of working with countless Marketing Managers. One of the things we enjoy the most is getting to know each of them and learning how they work best. We’ve learned a lot from our clients. They provide us opportunities to learn alongside them while discussing marketing challenges and we find that those experiences …

Your Very Own Media Buyer in 2019

Our new customers usually tell us by year end that hiring a Media Buyer was the best decision they made all year! Marketing Managers like you didn’t even know they needed a Media Buyer and here they are, over the moon, about all the time they saved and stress they avoided. No longer stressed out about managing media contracts and …

Seattle Advertising Agency: What Makes Us Different?

There are many advertising agencies in Seattle and we’re thrilled that you’ve stumbled across our blog and are taking the time to get to know us a little bit. We’re a media buying agency that has been serving clients locally and nationally for the past 10 years. What exactly do we do? Much like you lean on the wisdom and …

Digital vs. Traditional Media Advertising: What’s best?

A common question we get asked in 2018 is what percentage of my marketing budget should be allocated to digital advertising versus traditional media advertising. This is such a complex question because every business and advertiser has unique products and needs. Digital advertising provides trackable metrics that give marketing managers numbers to “prove” effectiveness. When a digital ad campaign generates …

Does Pandora Radio advertising actually work?

I bet you listen to Pandora if you’re under 55. My mom listens to Pandora, and she’s 64. My kids do too. Pandora knows me by the stations I have and by the data available to them for accurately targeting me with ads. They have me so pegged. If you haven’t noticed before, start paying attention to the ads served …

Need a freelance media buyer? Try our white label media buying services.

The other day I was having dinner with a folks from another ad agency who I really enjoy. We went to 13 Coins across from the Seattle airport because they had to hop on a plane right after dinner. We had such great conversation that we completely lost track of time and one of them nearly missed their flight! In …

Viral Marketing: What does it take to go viral?

Curious about viral marketing? If you haven’t already, it’s time to check out this quick, insightful TED talk about with Dao Nguyen, a media Analytics Expert at Buzzfeed. Buzzfeed, is known to have a knack for what will go viral. (How else can you explain 800,000 people gathering online to watch nearly 700 rubber bands combust a watermelon?!?)  As a …

What’s OTT Advertising? Over the Top & Advanced TV

As TV viewing habits continue to change, advertisers are searching for new ways to engage with these fragmented audiences. We’re seeing more and more marketers shifting a large portion of their ad budgets to over-the-top, or “OTT advertising”, services which draw a growing number of viewers away from traditional television advertising, particularly those from the younger demos advertisers covet. (AdWeek 1.17.18) …

Seattle Advertising Agency: How to advertise your business

As the owner of a Seattle advertising agency, I can relate to business owners who are weighing heavily their advertising investments for 2018. With media fragmentation and 100+ cold calls a month from media reps pitching “the best opportunity”, “fire sale prices” or “their best station/website/audience” etc., how is the owner of a company (who has a million other things …