Below you'll find a list of all posts that have been categorized as “Seattle Media Buyers”
In the ever-evolving landscape of advertising, media buyers have become increasingly indispensable for businesses aiming to maximize their reach and impact. Marketing managers and business owners often wear multiple hats, juggling various responsibilities. A media buyer’s expertise and help can make a significant difference in crafting and managing successful advertising campaigns making marketers and entrepreneurs ecstatic about having one on …
We create advertising plans targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising. Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for reaching custom …
Ok, so you want to reach the “Cord Cutters,” and you’re researching OTT advertising and how to hire a streaming TV advertising agency. First, let’s talk about who they are. There is a lot of hype about TV viewing habits changing. There is a good reason for that. But one crucial point I like to be sure advertisers consider is …
There are so many media options in 2018 that many business owners feel overwhelmed by the volume of cold calls they receive from advertising reps calling to sell them advertising. Our clients forward our traditional advertising agency sales pitches nearly every day that they’d like us to take a look at. Over the past 10 years we’ve seen thousands and …
Have you ever heard of a Demographer? A Demographer is someone who studies human populations, in particular, their size and composition. They study births, deaths, and migration. An advertising strategy that is crafted with demography is more effective and delivers greater ROI! Demography in Advertising Demographer Ken Gronbach explains that Demography demonstrates the “enormous power of counting people, promote[s] the …
Thank you Huffington Post Writer Angela Schonberg for this guest blog. Reporting on a website’s Google Analytics data is an investigative dig that can be viewed and tracked daily, weekly, monthly or annually. The tool tracks the behavioral flow of web traffic in and out of your site on a daily basis. Within this realm marketers, website managers and business …