picture of how to advertise on cable tv

Does Cable TV Advertising Actually Work?

With so many media options, advertisers are more confused than ever about the options available in both traditional and digital advertising. As a niche advertising agency, our core offering is the service of media buying which means we professionally invest advertising budgets. Some of those advertising investments are made via cable TV advertising. Since our entire company’s purpose is to …

What’s OTT Advertising? How to reach Cord Cutters with Over the Top and Connected TV

How to Reach the “Cord Cutters” Ok, so you want to reach the “Cord Cutters.” First, let’s talk about who they are. There is a lot of hype about TV viewing habits changing. There is good reason for that. But one important point I like to be darn sure advertisers comprehend is that you absolutely must consider your demographic before …