Does Broadcast TV Advertising actually work?

We recently posted a blog on Cable television advertising. To explain how Cable advertising works, we had to contrast it to Broadcast television advertising. As promised, this is the blog post that explains the value of Broadcast TV advertising, why an advertiser would use it in their media plan for 2019 and tips for how to buy Broadcast TV advertising. …

What’s OTT Advertising? How to reach Cord Cutters with Over the Top and Connected TV

How to Reach the “Cord Cutters” Ok, so you want to reach the “Cord Cutters.” First, let’s talk about who they are. There is a lot of hype about TV viewing habits changing. There is good reason for that. But one important point I like to be darn sure advertisers comprehend is that you absolutely must consider your demographic before …