Below you'll find a list of all posts that have been categorized as “Video Advertising”
As video consumption behaviors shift, so must marketers. While a lag between viewing behaviors and ad buying strategies remains, recent data suggests that marketers fed up with linear buys may now be ready to turn to programmatic digital video advertising soon. Today, marketers are running into numerous frustrations when attempting to run successful video ad campaigns. Indeed, according to a survey …
Curious about viral marketing? If you haven’t already, it’s time to check out this quick, insightful TED talk about with Dao Nguyen, a media Analytics Expert at Buzzfeed. Buzzfeed, is known to have a knack for what will go viral. (How else can you explain 800,000 people gathering online to watch nearly 700 rubber bands combust a watermelon?!?) As a …
As part of the overall advertising plan, we recently worked with KOMO 4 and Seattle Refined to have this beautiful native content segment produced for Fort Lawton. It turned out fantastic. This type of sponsored content provides value beyond the initial television airing and online posting. It’s about giving the client content to share socially and to re-purpose for sales …
Isn’t this television ad breathtaking? This video was shot by drone by a company called Cinamedia Solutions, Andy Hu and Lydia Lee. It was edited by KOMO Television for the TV ad campaign in Seattle. Semiahmoo Resort is such a beautiful property managed by Coastal Hotel Group. We love seeing beautiful spots on-air in placement that Thrive secured through Media …
Did you see this new video ad on TV or Pandora? We placed the video advertising buys and the Visual Anthem Studios created the spot. We enjoy working with VAS because they always deliver fresh ideas and great customer service. While we don’t offer in-house creative services, (to keep our overhead low so we can provide great service to our …
Have you seen this spot in the Seattle-Tacoma DMA on cable television, broadcast television, Pandora Video and on YouTube? Check it out!
We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …