Influencer Marketing, Native Advertising, Sponsored Content: What’s the Difference?

As if the world of paid media wasn’t complicated enough we now have a giant category of new advertising opportunities like Influencer Marketing, Sponsored Content, and Native Advertising. These Native Advertising opportunities might be new concepts to you, and the easiest way to understand them is to think of what was once called an Advertorial or hiring an advertising Spokesperson.  …

Digital Targeted Advertising: Tactics to Target at Every Level of User Engagement

Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …

Sponsored Posts and Native Advertising done right

Did you catch the 7 Best Things to Do at #SuncadiaResort featured on Seattle Refined? Suncadia’s recent Native Advertising post hit it out of the park. The best sponsored posts don’t feel like advertising… they are quality content placed right within the media. Hence the term, native content. It is a fantastic way to educate your audience without a hard sell. …

Seattle Advertising Trends

We’ve been working on many advertising projects this year so we haven’t had time to do our own marketing. Isn’t that the irony that most business owners and marketing professionals experience? We should spend more time on our blog. Making a concerted effort to update what we’ve been up to and how we’ve been creating ROI producing media plans for …