The other day I was having dinner with a folks from another ad agency who I really enjoy. We went to 13 Coins across from the Seattle airport because they had to hop on a plane right after dinner. We had such great conversation that we completely lost track of time and one of them nearly missed their flight! In …
Media buyers? Let’s break it down.
Media buyers? Let’s break it down. We leave the creatives to the creative. Chances are you have enough cooks in the kitchen. Between you, your VP, and the office dog’s chief strategist, we get the drill. You’ve spent all this time, energy (not to mention budget) working with a creative services firm – you’ve got a new brand, a new …
Real Estate Advertising: Luxury Real Estate
These beautiful real estate advertising ads were designed by one of Seattle’s best graphic designers, Bryce Bernard, for our luxury real estate client Summerwell Homes. New Year, New Home! Imagine starting the new year in an award-winning luxury new home community just minutes from the city! o Summerwell’s 16 homes, designed by renowned McCullough Architects, reflect a contemporary design aesthetic …
4 Common Reasons Your Advertising Strategy Fails
Have you ever heard of a Demographer? A Demographer is someone who studies human populations, in particular, their size and composition. They study births, deaths, and migration. An advertising strategy that is crafted with demography is more effective and delivers greater ROI! Demography in Advertising Demographer Ken Gronbach explains that Demography demonstrates the “enormous power of counting people, promote[s] the …
Thriving, Expanding, and Breaking Records
A great success story to share for a client that we’ve been media buying for this year! What a great article sharing the wonderful growth and expansion Seabrook has had in 2017. Washington’s beach town enjoyed record-breaking home sales and vacation rental rates this summer. If you’ve never had an opportunity to visit Seabrook, it’s worth checking out. Congratulations to …
Advertising Using Native Content
As part of the overall advertising plan, we recently worked with KOMO 4 and Seattle Refined to have this beautiful native content segment produced for Fort Lawton. It turned out fantastic. This type of sponsored content provides value beyond the initial television airing and online posting. It’s about giving the client content to share socially and to re-purpose for sales …
Real Estate Marketing – Advertising Luxury Homes
Seattle Real Estate Marketing is booming with our region’s unprecedented growth. Sales of the final six Officer’s Row homes at Fort Lawton will launched this spring. This represents the last opportunity to be one of the original buyers of these historic houses located in the heart of Discovery Park. The 534-acre park features rolling meadows, forest groves, striking cliffs, 12 …
For Chinese Home Buyers, Seattle Is the New Vancouver
Many of our clients are benefiting from this a great deal. An article came out this week in the #WSJ. It details everything we’re being told by Developers, Sellers and Brokers in this area. Read more about Chinese Real Estate Buyers here. The graph below is from the Wall Street Journal article shared above with data from Juwai.com. Juwai.com is an online real-estate portal that …
2017 Thrive Advertising Update
Thanks for stopping by our website today! We’re happy you’re taking the time to research us. I started Thrive 9 years ago, as an entrepreneur with a desire to see media plans be more strategic and dynamic. Digital Advertising was just really starting to take flight and having sold Traditional TV Advertising the years prior, I saw a great opportunity …
Understanding the ROI of Your Advertising Investments
Advertising is an investment and it should be treated as such. If you were going to buy a home, how would you research the purchase? You’d look at location, comps, school districts, quality of home, neighborhood, community, property taxes etc. You’d scrutinize every detail of your purchase because most home purchases are the largest purchases people make. Advertising is a …
