Seattle Advertising in 2018 Using Demography

What is Demography? Stockholm University defines it as “the study of human populations – their size, composition and distribution across space – and the process through which populations change. Births, deaths and migration are the ‘big three’ of demography, jointly producing population stability or change.” How is Demography relevant to media buying and advertising? Demography is important in understanding marketing …

Between Generation X and the Millennials: Meet the “Xennial” Demographic

Finally! My generational identity has been defined! Thank you Marleen Stollen und Gisela Wolf for accurately painting the picture of the challenge that so many advertisers, trying to reach this unique demographic, face. There are major differences between a Millennial and a Generation X. Now those differences can be classified into a neat and tidy demographic of it’s own! Meet …

Thriving, Expanding, and Breaking Records

A great success story to share for a client that we’ve been media buying for this year! What a great article sharing the wonderful growth and expansion Seabrook has had in 2017. Washington’s beach town enjoyed record-breaking home sales and vacation rental rates this summer. If you’ve never had an opportunity to visit Seabrook, it’s worth checking out. Congratulations to …

Native Content

We recently worked with KOMO 4 and Seattle Refined to have this beautiful segment produced for Fort Lawton. It turned out fantastic. This type of sponsored content provides value beyond the initial television airing and online posting. It’s about giving the client content to share socially and to re-purpose for sales efforts in the future. Additionally, the back link provided …

Digital Targeted Advertising: Tactics to Target at Every Level of User Engagement

Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …

Real Estate Marketing – Advertising Luxury Homes

Sales of the final six Officer’s Row homes at Fort Lawton will launched this spring. This represents the last opportunity to be one of the original buyers of these historic houses located in the heart of Discovery Park. The 534-acre park features rolling meadows, forest groves, striking cliffs, 12 miles of trails, 2 miles of driftwood-strewn beaches, a lighthouse and …

2017 Advertising Trends

We’ve been working on many projects this year so we haven’t had time to do our own marketing. Isn’t that the irony that most business owners and marketing professionals experience? We should spend more time on our blog. Making a concerted effort to update what we’ve been up to and how we’ve been creating ROI producing media plans for great …

For Chinese Home Buyers, Seattle Is the New Vancouver

Many of our clients are benefitting from this a great deal. An article came out this week in the #WSJ. It details everything we’re being told by Developers, Sellers and Brokers in this area. Read more about Chinese Real Estate Buyers here. The graph below is from the Wall Street Journal article shared above with data from Juwai.com. Juwai.com is an online real-estate portal that …

3 Ways to Boost Your Biz with Google Analytics

Thank you Huffington Post Writer Angela Schonberg for this guest blog. Reporting on a website’s Google Analytics data is an investigative dig that can be viewed and tracked daily, weekly, monthly or annually. The tool tracks the behavioral flow of web traffic in and out of your site on a daily basis. Within this realm marketers, website managers and business …

Condo Tower Officially Sold Out – Real Estate Marketing

This screenshot makes us proud! We’ve been the media buying team on this account since day 1. So we’re thrilled to announce that LUMA Condominiums is officially sold out! LUMA has sold all 168 units. We’re very proud of the planning and execution that we delivered on this strategically created media plan. Thanks LUMA for giving us the opportunity to …