We wish local business owners knew that having a media buyer broker their advertising investments can save them thousands of dollars while dramatically increasing their marketing ROI. Professional management of media purchases significantly improves return on marketing investments, at no additional cost to your advertising budget. One of the most common responses we get when we explain our media buying …
As Media Buyers, we help advertisers strategically reach their target customers. We refer to target customers as “Demographics” in the marketing world. Our job as Media Buyers exists to help business owners and marketers create strategic advertising plans designed to reach people that are most important to them; many times, that is an affluent demographic. We’re known for successfully reaching …
Our company President, Robin Rucinsky, was recently a contributor to a fantastic report about reducing digital advertising CPMs. CPM stands for Cost Per Thousand, the cost you pay per 1,000 impressions of your ad. In this article, 25 digital marketing experts share 11 proven strategies to reduce your Facebook Ad CPM. Robin’s recommendation is Tip #2, along with the inside …
Here are four reasons to love Pandora Radio advertising Advertisers love Pandora Radio for many reasons. Let’s start with #1. 1) No clutter. Pandora serves only four minutes of ads per hour. Traditional radio serves about 16 minutes, more than 25% of the hour! Yikes. 2) Pandora users are logged into their account when they listen. Users are required to …
Many marketing and business people wonder what the difference between a Media Buyer and Media Planner is. In a traditional sizeable creative agency environment, there are often separate roles for the Media Planner vs Media Buyer. A Media Planner is typically responsible for analyzing data to ensure that advertising campaigns reach the right demographic most efficiently. These folks assess the …
OK, we were catching up over zoom recently… and our conversation led us to a great discussion of why a creative agency would use an outside media buyer. Here’s the transcript of our chat. (<<< Pro tip – just take your audio file and send it for transcription. ) RR: OK – let’s get real here… Once upon a time, …
I’m sure many of you are in a similar boat. We didn’t ask to be here, but here we are, homeschool teachers. I have four children: two school-age, one preschooler, and a fresh terrible two. So, we are not ok over here! Just kidding, we’re ok. We’re healthy, and Thrive is operating, so we’re doing well considering the circumstances. However, …
Depending on your state, county, or phase – it may be time to reopen for business. The question that lingers on so many business owners’ minds – how do we get our customers back? Simply said, reopen for business with awareness. Since the dawn of marketing, it’s always been about consumer confidence: Will the product work for me? Will the …
Well, I’m glad I’m not the only one who has watched more TV this past seven weeks than I have in the past seven years. The ratings are in, and it’s not just the TV news networks that have sky-high Nielsen ratings! It’s HGTV and Food Network too. And Netflix, Prime Video, Disney +, and all the media, actually! Nothing …
Well, ratings are higher than ever for some networks, and rates are lower than I’ve seen them since 2005! Now, sure is the time to buy advertising and you may be looking for freelance media buyers. We’ve been absolutely slammed with inquiries and phone calls from business and political advertising campaigns across the country looking for media plans, stat. One …