Grand Opening: Resort Marketing

We’re excited to announce the reopening of Semiahmoo Resort! August 15th the beloved resort reopened without ALL the bells and whistles, without all the yet-to-come multi-million dollar renovation and improvements. But they did put on a coat of fresh paint! And installed new bedding and linens. The majority of their enhancements will be implemented over the fall and winter seasons. …

Marketing Strategy: Digital Advertising via LinkedIn, Facebook, Pandora and Retargeting Coupled with Traditional Advertising

A lot of media buyers are good at helping clients buy one type of advertising. Most buyers are best at either traditional or digital (non-traditional) advertising. Many seasoned buyers are well acquainted with traditional advertising like television, radio, print, billboards, etc. Many newer media buyers (having gone into media buying with the past 5-10 years) are good at digital media …

Marketing Campaign Resonates with Seattle Coffee Drinkers

We’ve been working with our client to create outside of the box marketing ideas that drive business and spark conversation. This Keep Your Coffee advertising campaign is one of my personal favorites because I’m an avid coffee drinker (like most Seattle-ites) and I love finance. When it comes to a successful marketing strategy three things need to happen. 1. Strategic …

Selling Graduate School: Marketing Seattle Graduate Degrees via Targeted Advertising

We’ve worked for the past year and a half on launching Northeastern University’s Graduate School in Seattle. It has been such a great experience. We just returned Boston visiting their campus there where we had a wonderful meeting with the leaders of the University. We’ve worked with this client to create strategies for reaching very niche markets through targeted media …

Out of the Box Marketing Ideas

I’ve recently been talking with clients about how to create out of the box marketing ideas. At Thrive, we do a lot of traditional media buying and a ton of digital media buying but the most creative media buys and advertising plans often require a great deal of innovation. In today’s marketplace companies can’t afford to waste their advertising dollars. …