Digital Ads Targeting Seattle Condo Buyers

Have you seen our client’s new digital display ads running? We’re focusing on targeting and retargeting for this client. By placing pixels and finding look alike and act alike users online we’re able to serve impressions to users who are more likely to make purchases.

Advertising with Video – YouTube, Hulu, Pandora and More

We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …

Marketing to Millennials

  We have a diverse group of clients at Thrive. We have some clients entirely focused on reaching Men ages 25-54 with their advertising messages. We have others only interested in reaching women. Some want families and others want Millennials, Generation Y. I felt compelled to write a blog about Millennials specifically because that demographic is the hardest to reach …

Cable Television Advertising

Over the past couple weeks you’ve likely seen ( if you are between the ages of 18-25) our client’s television ads on cable television. We bought the entire DMA from Comcast Cable TV Advertising as opposed to buying zoned cable areas because for this particular client the entire market is within their target marketing area. This television ad is coupled with an ad buy …

What is a Media Buyer?

Hi Blog Reader! I’m Thrive’s Lead Media Buyer and I thought I’d answer some questions about what we do at Thrive and why what we bring to the table is so valuable to you as a business owner or marketing director. We believe in the K.I.S.S. theory. Keep. It. Simple. Stupid. So here are simple answers to the most commonly …

What Was Your Favorite Super Bowl Commercial?

Here is a recap of all the Super Bowl spots complete with Reader’s Grades from adweek.com. Click the screenshot to view all the spots from The Big Game. Do you agree with the ratings readers gave the spots? My personal favorite spots were Cheerios ‘Gracie’, Volkswagen ‘Wings’, Turbo Tax ‘Prom”, Radio Shack ‘The Phone Call” and Wonderful Pistachios ‘Stephen Colbert’. …

Portland Print Advertising: Resort at the Mountain

Doesn’t this ad make you want to drive straight to Resort at the Mountain and get cozy after a day of skiing?! Petra Sokolova from No Status Quo Creative designed this print ad for our client and we love it. The ad ran in Seattle Met Magazine next to a “Portland for Seattleites” feature as well as in 1859 Magazine …