Marketing to Millennials

  We have a diverse group of clients at Thrive. We have some clients entirely focused on reaching Men ages 25-54 with their advertising messages. We have others only interested in reaching women. Some want families and others want Millennials, Generation Y. I felt compelled to write a blog about Millennials specifically because that demographic is the hardest to reach …

Cable Television Advertising

Over the past couple weeks you’ve likely seen ( if you are between the ages of 18-25) our client’s television ads on cable television. We bought the entire DMA from Comcast Cable TV Advertising as opposed to buying zoned cable areas because for this particular client the entire market is within their target marketing area. This television ad is coupled with an ad buy …

What is a Media Buyer?

Hi Blog Reader! I’m Thrive’s Lead Media Buyer and I thought I’d answer some questions about what we do at Thrive and why what we bring to the table is so valuable to you as a business owner or marketing director. We believe in the K.I.S.S. theory. Keep. It. Simple. Stupid. So here are simple answers to the most commonly …

What Was Your Favorite Super Bowl Commercial?

Here is a recap of all the Super Bowl spots complete with Reader’s Grades from adweek.com. Click the screenshot to view all the spots from The Big Game. Do you agree with the ratings readers gave the spots? My personal favorite spots were Cheerios ‘Gracie’, Volkswagen ‘Wings’, Turbo Tax ‘Prom”, Radio Shack ‘The Phone Call” and Wonderful Pistachios ‘Stephen Colbert’. …

Portland Print Advertising: Resort at the Mountain

Doesn’t this ad make you want to drive straight to Resort at the Mountain and get cozy after a day of skiing?! Petra Sokolova from No Status Quo Creative designed this print ad for our client and we love it. The ad ran in Seattle Met Magazine next to a “Portland for Seattleites” feature as well as in 1859 Magazine …

Seattle Bus Advertising

It really never gets old watching a media plan come to life. Here is a shot of one of the buses we bought for Seattle Metropolitan Credit Union. I still remember the first TV spot I caught on television that I was responsible for placing. That same giddiness gets me at times when I see our clients’ ads while I’m …

Gene Juarez Salons & Spas Creates “Fanicures” to Support the Seattle Seahawks: Social Media Marketing

We love our client Gene Juarez Salons & Spas because they are willing to participate in fun marketing ideas! Partnering with influencer and media personality Jenni Hogan for their latest social media marketing campaign, we’ve created the #GJFanicure! Fan + Manicure = Fanicure. Jenni is beloved by many locals, and her enthusiasm added the horsepower needed for this social media …