Plastic Surgery Marketing and Advertising: Demographic Women 50+

Beautiful  :30 and :60 spots were created by the talented team at RB Content Lab. When it comes to advertising plastic surgery and cosmetic surgery it’s so important to tell the story in a beautiful and emotional way. The team at RB Content Lab did a great job telling Dr. Santos’ patients’ stories. These women look and truly feel amazing …

Remarketing: Are you missing a huge opportunity in Retargeting?

I have friends who own businesses as well as clients who’ve asked me candidly, “What is the best bang for my advertising buck, truly? The straight scoop, please.” While there are many media placement options to get a great bang for your buck, the first and foremost of importance in my opinion is Remarketing, also known as Retargeting. Remarketing is …

Tourism Advertising in Regional Magazines

                                    Here’s a new ad by http://teamredpropeller.com/for our mutual client City of Bothell that ran in Journey Magazine. Journey is AAA’s magazine which reaches 1.1 million readers with a circulation of 657,000+. Curious why we chose Journey Magazine for this client? Give us …

Spot Market TV Commercial – Seattle Market

Thought we’d share something we’ve been working on. We just placed a spot market buy in the Seattle Market (Nielsen Media Market DMA Rank #14) for USA Reading Clinics. Below is their spot which was produced by TVA Media Inc. Their TV messaging is mainly focused on reaching moms of children who are struggling with reading; and who have already …

Advertising with Video – YouTube, Hulu, Pandora and More

We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …

Marketing to Millennials

  We have a diverse group of clients at Thrive. We have some clients entirely focused on reaching Men ages 25-54 with their advertising messages. We have others only interested in reaching women. Some want families and others want Millennials, Generation Y. I felt compelled to write a blog about Millennials specifically because that demographic is the hardest to reach …