We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …
Marketing to Millennials
We have a diverse group of clients at Thrive. We have some clients entirely focused on reaching Men ages 25-54 with their advertising messages. We have others only interested in reaching women. Some want families and others want Millennials, Generation Y. I felt compelled to write a blog about Millennials specifically because that demographic is the hardest to reach …
Cable Television Advertising
Over the past couple weeks you’ve likely seen ( if you are between the ages of 18-25) our client’s television ads on cable television. We bought the entire DMA from Comcast Cable TV Advertising as opposed to buying zoned cable areas because for this particular client the entire market is within their target marketing area. This television ad is coupled with an ad buy …
What is a Media Buyer?
Hi Blog Reader! I’m Thrive’s Lead Media Buyer and I thought I’d answer some questions about what we do at Thrive and why what we bring to the table is so valuable to you as a business owner or marketing director. We believe in the K.I.S.S. theory. Keep. It. Simple. Stupid. So here are simple answers to the most commonly …
Seattle Bus Advertising
It really never gets old watching a media plan come to life. Here is a shot of one of the buses we bought for Seattle Metropolitan Credit Union. I still remember the first TV spot I caught on television that I was responsible for placing. That same giddiness gets me at times when I see our clients’ ads while I’m …
Financial Services Marketing: Media plans to reach your demographic
We’ve been working with Seattle Credit Union to create media plans that reach the right demographics for their financial products and offers. We love outside-of-the-box marketing ideas that drive business and spark conversation. Our team is experienced with financial services marketing. This Keep Your Coffee advertising campaign is one of our favorites! Their creative team did a great job managing …