Ok, so you want to reach the “Cord Cutters,” and you’re researching OTT advertising and how to hire a streaming TV advertising agency. First, let’s talk about who they are. There is a lot of hype about TV viewing habits changing. There is a good reason for that. But one crucial point I like to be sure advertisers consider is …
Advertising with Video – YouTube, Hulu, Pandora and More
We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …
Cable Television Advertising
Over the past couple weeks you’ve likely seen ( if you are between the ages of 18-25) our client’s television ads on cable television. We bought the entire DMA from Comcast Cable TV Advertising as opposed to buying zoned cable areas because for this particular client the entire market is within their target marketing area. This television ad is coupled with an ad buy …